I am still considering putting certain of my content behind some type of pay wall and let people choose to access it or not. I have considered YouTube memberships on more than one occasion during the year and have pulled back. But I return again and again to the idea of creating exclusive content on… Continue reading Paying for podcast episodes?
Category: Small Business
The underrated value of communication
I have learned over the years about the value of communication and the ability to communicate well with whoever you are seeking to reach. With every year that passes I am even more convinced about the value of communication skills, especially in my profession as a solicitor. One of the constant criticisms I read and… Continue reading The underrated value of communication
What I stand for
People often give me well intentioned advice when I do a reply video on TikTok. They tell me that I am wasting my time, that you will never change his/her mind about their point of view. What the well-intentioned commenter fails to understand is I am not making the reply video to change a person’s… Continue reading What I stand for
Culture and values in brand building-I can see it now
I can see now how the culture thing, and what you stand for, works in brand building. Apple’s marketing campaigns, especially the early ones, focused on values and culture and what Apple stood for. Not what the product did or how much it cost. But what Apple stood for, and by inference, what Apple stood… Continue reading Culture and values in brand building-I can see it now
3 things I will be looking at for 2025 in my business
This is the time of year when I think about what I might change in my business in the coming year. I am always considering if there is a change or tweak I can make to my operating procedure to improve things incrementally. Over the Christmas period, away from the office, is a good time… Continue reading 3 things I will be looking at for 2025 in my business
Writing with a fountain pen on good quality paper
I have been toying with the idea of incorporating the use of my iPad into my everyday workflow. But if I do, I would have to give up the joy of fountain pen on paper. And that is not something I am prepared to do, yet. I have a notebook, a physical one, in use… Continue reading Writing with a fountain pen on good quality paper
All in on AI (Artificial Intelligence) in 2025
2025 may be the year that I go all in on Artificial Intelligence (AI) in my solicitor’s practice. I never envisaged writing that sentence or anticipating that AI would have much, or any, role to play in my business. But I have quickly changed my mind. I have been playing around with ChatGPT in the… Continue reading All in on AI (Artificial Intelligence) in 2025
Topical trials as a gateway to my brand
A surprising consequence of covering the Conor McGregor civil trial and Diarmuid Phelan criminal trial is the request by certain people to cover certain other trials. I never anticipated this and will have to look at it, especially if I want to maximise views and ad revenue on my YouTube channel. This is not something… Continue reading Topical trials as a gateway to my brand
ChatGPT in the solicitor’s practice
I began to look again at Artificial Intelligence this week, and how it might help me in my everyday life, particularly in my solicitor’s practice. I had attended a CPD event last week and one of the talks was about the use of ChatGPT and Artificial Intelligence in a legal practice. The speaker was from… Continue reading ChatGPT in the solicitor’s practice
Where do you get the time to make videos?
I gave a talk last week in a Webinar about my background, what led me to the profession of being a solicitor, the way I run my practice, and my use of video in my practice. One of the questions that came in was “how do you find the time to make videos?” I explained… Continue reading Where do you get the time to make videos?