I gave a talk last week in a Webinar about my background, what led me to the profession of being a solicitor, the way I run my practice, and my use of video in my practice. One of the questions that came in was “how do you find the time to make videos?” I explained… Continue reading Where do you get the time to make videos?
Category: Small Business
Why my background in retailing has been such an asset in my solicitor’s practice
One of the most effective tools I have used since I started my solicitor’s practice in 2011 (and again in 2013) is my ability to communicate. There are two areas where my deployment of useful communication skills has reaped the most reward: I attribute whatever skill I have as a communicator, especially in relation to… Continue reading Why my background in retailing has been such an asset in my solicitor’s practice
Basic negotiation skills
Anyone with basic negotiation skills almost certainly take them for granted. They have acquired them over the years and may even have honed the skills through study and frequent use, depending on their work or job or through buying and selling cars or houses or whatever. After a while, they take them for granted. And… Continue reading Basic negotiation skills
It’s not about you
One of the most common mistakes I see being made by the solo entrepreneur/small business owner is failing to understand that it is not about them, it is about the viewer/listener/reader/potential client. They make a video or blog post or social media post, for example, and it is focused on them, their situation or their… Continue reading It’s not about you
My hunch about leaflet drops
I am tempted to have a leaflet drop done in my area, just for the fun and to see if my hunch is correct. My hunch is that the leaflet drop can still be tremendously effective and will drive sufficient business to my office to more than justify the printing of the leaflets and their… Continue reading My hunch about leaflet drops
Making judgments based on nominal values is dumb
A great number of people make the same mistake regarding nominal values without taking the context or relative values into account. For example, €1,800 rent for a 2-bedroom house. Is this expensive or good value or downright cheap? Clearly, this depends on where the property is located. What would be a fair rent for the… Continue reading Making judgments based on nominal values is dumb
The most difficult task for the small business owner
I have been self-employed since December 1986. That’s 38 years and counting. I have been involved in many industries, many start-ups, and have learned a lot along the way. Once you are halfway observant you are bound to pick up some stuff over the course of 38 years of all types of issues and problems.… Continue reading The most difficult task for the small business owner
Getting referrals-cream on the cake
Getting referrals was never a central part of my marketing strategy from when I first set up my solicitor’s practice. The reason, of course, is when you are starting out you must get clients from a cold start and cannot depend on referrals if nobody has used your services in the past. Yes, it is… Continue reading Getting referrals-cream on the cake
The thrill of exploiting opportunities
Some people get a kick out of spotting opportunities and exploiting them, especially in relation to property/land. It is not necessarily about the money or the return on investment. It is more the risk, the gamble, and the satisfaction of spotting something-some edge-that others fail to see and exploiting it. And getting a return. It… Continue reading The thrill of exploiting opportunities
I bought a teleprompter
I bought a teleprompter online this week. I have written many times about the central role that video plays in the growth of my business. The teleprompter will allow me to make one particular type of video in an incredibly efficient way. It will ensure that when I am delivering some information type video I… Continue reading I bought a teleprompter