In order to build trust, you must first earn it. Trust comes from Avoid self-orientation and focusing on “I”.
Author: Terry Gorry
Persuasion-the fundamentals
Persuasion is not about manipulation. It is about leading the other to arrive at a decision which they recognise as beneficial for them, or at least the right decision in the circumstances. Aristotle wrote a seminal work about persuasion and identified three elements to persuade: I have written previously about Aristotle and persuasion.
Digital landlords and tenants (sharecroppers)
Elon Musk has proved once again, if any proof were needed, the disastrous strategy of relying on other’s platforms to build your brand or business. Whether it is Elon Musk at Twitter or Mark Zuckerberg at Facebook or anyplace else for that matter you are entirely at their mercy and their whim if you decide… Continue reading Digital landlords and tenants (sharecroppers)
Marketing with bread
I get a great kick out of the clients I generate through my bread making hobby, which I share online in my YouTube videos, on Facebook, Instagram and elsewhere. When you think about marketing a professional services business such as mine you would not immediately think about sharing bread making videos. Or any videos or… Continue reading Marketing with bread
Having an opinion as a citizen
I have made a great deal of videos about Irish law and business, which can be found on my YouTube channel. They have been instrumental in helping me grow my solicitor’s practice. But I also enjoy making the videos and they have allowed me to build a tribe or audience. I have over 20,000 YouTube… Continue reading Having an opinion as a citizen
Tweet impressions down?
I have always been fascinated by the individuals who spend a great part of their life on Twitter, and who repeatedly, day after day, publish tweets about all manner of things. No matter what is going on in the world, these individuals can usually be relied on for an opinion. Many of the opinions attract… Continue reading Tweet impressions down?
2 types of communication
I learned recently that there are essentially two types of communication: Jeff Bezos, the founder of Amazon, asks his executives to prepare a 6-page memo prior to meetings so they are forced to think about what they want to say. He recognises that this work is hard for the person doing the work but easy… Continue reading 2 types of communication
Self-awareness-a valuable skill in self-management
Being aware of your strengths and weaknesses is vital if you are concerned about being a good manager. For you need to be able to manage yourself first before you can manage others. And to manage yourself you need to be able to identify your strengths and weaknesses. This will allow you to double down… Continue reading Self-awareness-a valuable skill in self-management
Amateur or professional?
I read a piece at the weekend in which the difference between being an amateur and professional was explained. An amateur loves practicing, working without pressure, and then suffers when he or she has to perform in the crucible. A professional suffers when she practices, and then enjoys going into the metaphorical battle, whether that… Continue reading Amateur or professional?
Poor digital marketing advice for small business owners
If you are a small business owner and you are trying to make sense of online or digital marketing, you need to treat what passes for received wisdom on the subject with a degree of scepticism. I have seen, over the last ten years or more, some appallingly bad advice for sole traders, solopreneurs, and… Continue reading Poor digital marketing advice for small business owners