Why vlog?
Connection. Or more accurately, more points of connection.
If an ordinary video provides connection between you and a viewer, and it does, then a vlog, filmed often over the course of a day, offers more points of connection.
In my case these connections would include feeding the small birds around my home, baking, sourdough bread, family, cycling, riding my Vespa. All these activities are relatable to a wider range of viewers whereas a video on a single topic may only provide one point of connection.
Anyway, if you want to learn how I have built my brand and business online since 2010 or thereabouts the entire strategy is set out in this book.