I can see now how the culture thing, and what you stand for, works in brand building. Apple’s marketing campaigns, especially the early ones, focused on values and culture and what Apple stood for. Not what the product did or how much it cost. But what Apple stood for, and by inference, what Apple stood… Continue reading Culture and values in brand building-I can see it now
Tag: brand building
My Content Marketing and Brand Building Strategy for 2020
It all starts with an idea or an observation. The observation could be a change in the law, a decided case in the WRC or civil courts, a social change, something I learned over the last 30 odd years in business, or an idea from a book I’m reading or listening to. Then I write… Continue reading My Content Marketing and Brand Building Strategy for 2020