Getting 1-star reviews

All the great books and films have a plethora of 1-star reviews. And that’s a good thing. Because if you make or do something for everyone, for the general populace, you may avoid 1-star reviews, but you will make something average, something mediocre. Something designed to avoid 1-star reviews and land somewhere in the middle… Continue reading Getting 1-star reviews

Distribution channels and your small business

If marketing is about changing the culture, then distribution channels for your message are of vital importance. There are many channels of distribution nowadays to allow you distribute your message and make a change: videos on YouTube, Twitter, Facebook, podcasts, websites, blogs, Instagram, TikTok, email newsletters. If you are a small business owner like me… Continue reading Distribution channels and your small business

Wilson’s Hospital v Enoch Burke-is there any equivalence in the conduct of the parties?

A commenter on my YouTube channel last week remarked that the conduct of both parties in the Wilson’s Hospital School dispute with Enoch Burke was poor and neither was more ‘righteous’ than the other. My reply was that there was no equivalence to be found between the conduct of both parties if you have any… Continue reading Wilson’s Hospital v Enoch Burke-is there any equivalence in the conduct of the parties?

Simple solutions to complex problems-Sinn Féin’s impressive social media activity

Listening to the radio yesterday morning-the Brendan O’Connor show-a panellist commented that Sinn Féin’s social media work was immensely effective and impressive as it sells the story that there are simple solutions to complex problems. And this simple story, so easy to understand, is being gobbled up by younger generations who are behind the surge… Continue reading Simple solutions to complex problems-Sinn Féin’s impressive social media activity

Trump’s arrest and arraignment-the image lingers

Former President of the United States Donald Trump was arrested yesterday and arraigned in respect of thirty odd criminal offences. The criminal charges include misuse of company funds or failing to maintain proper books of account or charges of that nature regarding his companies, and paying hush money to two women with whom he is… Continue reading Trump’s arrest and arraignment-the image lingers