I frequently remind myself not to get drawn into stupid, pointless online comment battles.
Like wrestling with a pig, you both just end up covered in excrement and the pig loves it.
I have usually been disciplined to date, with occasional lapses. But the TikTok reply videos are irresistible and I have used them as part of my marketing strategy, for reasons explained in this blog post.
But I need to be careful.
Publish and move on. It is healthier, and probably just as effective.