Digital Marketing – Page 2

Being the impresario

I published a video at the weekend about the Irish horse racing industry and the place for the small man or woman in the industry. I did not expect the video to do well but I had made it and I had nothing to lose by publishing it. It has performed surprisingly well, and I… Continue reading Being the impresario

Avoiding drinking my own Kool Aid

Making videos and publishing them on YouTube, and then distributing them widely on other social media platforms, forms a seminal plank in my marketing strategy for my business. One thing I need to guard against, however, is making videos that might be popular or topical or controversial but ultimately are not much good for my… Continue reading Avoiding drinking my own Kool Aid

Giving away information for free-the strategy

The argument against giving away information for free is that your intended audience, the recipient of that information, won’t have any need for your services. It makes sense, right? Tell them what they need to do and they will do it and you are out of a job? Wrong. Most people want you to do… Continue reading Giving away information for free-the strategy

I reached 30,000 subscribers to my YouTube channel yesterday

I smashed through the 30,000 YouTube subscriber target yesterday. My video about the army private, Cathal Crotty, who was handed a fully suspended three-year sentence for beating a young woman unconscious generated over 500 new subscribers for me. Whether these subscribers are of any benefit to me or my channel is doubtful, to be frank.… Continue reading I reached 30,000 subscribers to my YouTube channel yesterday

Heading for 30,000 YouTube subscribers and doing it my way

I am heading for 30,000 YouTube subscribers to my YouTube channel. And one of the things that gives me great satisfaction about this milestone is that I have done it, to a large extent, my way. By this I mean the variety of subject matter I have covered on my channel to date does not… Continue reading Heading for 30,000 YouTube subscribers and doing it my way

They will find you

I published a video on my YouTube channel yesterday and I did not expect it to do well. In fact, I expected to tank. But I should have known. The ones you expect to do well do badly, and the videos you expect to do well disappoint. The video yesterday was about search engine results,… Continue reading They will find you

The unforeseen benefit of blogging every day

I never thought when I started this blog and made a promise to myself that I would write something here every day that it would give rise to a series of videos which I publish on my YouTube channel. The reason I resolved to write something every day was simply to maintain my writing muscle.… Continue reading The unforeseen benefit of blogging every day

Google change the game and are blowing up search results with Gemini AI

I read a fascinating article in the Irish Times this morning about Google doing away with search results and links to sites in the United States. And replacing them with results from Google’s own AI tool, Gemini AI. The impact on the website traffic to sites dependent on advertising and ranking well in search has… Continue reading Google change the game and are blowing up search results with Gemini AI