I am still considering putting certain of my content behind some type of pay wall and let people choose to access it or not. I have considered YouTube memberships on more than one occasion during the year and have pulled back. But I return again and again to the idea of creating exclusive content on… Continue reading Paying for podcast episodes?
Category: Digital Marketing
The underrated value of communication
I have learned over the years about the value of communication and the ability to communicate well with whoever you are seeking to reach. With every year that passes I am even more convinced about the value of communication skills, especially in my profession as a solicitor. One of the constant criticisms I read and… Continue reading The underrated value of communication
Is overexposure even possible on the internet?
I have got my video creation and editing process down efficiently. I can make and edit and publish a video on my YouTube channel in a short period of time. I could probably do one in 10 minutes, start to finish and uploaded to YouTube. A further 10 minutes would allow me to distribute that… Continue reading Is overexposure even possible on the internet?
The organic growth of my podcast
The last time I checked the average listens per episode stat for my podcast, The Irish Law and Small Business Podcast, was around the 100 mark. Now it is reaching 150 to 170 as an average number of listens per episode. And I have 536 episodes published as I write this today. This, despite, my… Continue reading The organic growth of my podcast
Ad revenue from YouTube-worth chasing?
The significant revenue increase on my YouTube channel from my videos covering the Conor McGregor trial have been an eye opener. I never saw YouTube as being of any significance from an ad revenue perspective. But I have to reconsider the situation now and think about whether I want to make videos for ad revenue… Continue reading Ad revenue from YouTube-worth chasing?
Smart alec comments will be ignored
It would be easy for me to be put off my stride by unpleasant, sneering comments on my YouTube channel, and let those comments determine or influence how I make my videos. But it is something I must guard against and ensure it does not happen. Because for every smart alec, sneering comment there are… Continue reading Smart alec comments will be ignored
The Conor McGregor trial and a change in marketing strategy
The viewing figures and engagement on my videos covering the Conor McGregor trial have been so strong that I will have to consider whether a change in direction with my YouTube channel is justified. The appetite for information and discussion about a high-profile case like this opens up a significant opportunity to use this type… Continue reading The Conor McGregor trial and a change in marketing strategy
The comments online about the Nikita Hand/Conor McGregor case
Some of the comments on my YouTube channel in relation to the Conor McGregor case have been shocking. What surprises me, however, is that a good number of the appalling comments are from women. I would have thought that chauvinism and misogyny could explain the appalling, gross, invasive comments from men. But the comments from… Continue reading The comments online about the Nikita Hand/Conor McGregor case
My podcast’s analytics on Spotify
I don’t usually pay much attention to my podcast’s (the Irish Law and Small Business Podcast) analytics. This morning, however, I noticed that I have had 150 consumption hours over the last 30 days, as well as 1,653 streams and 32 new followers. The 150 hours statistic got my attention. Because to have the attention… Continue reading My podcast’s analytics on Spotify
The Conor McGregor Trial
Covering the Conor McGregor trial is time consuming but probably worth it. My YouTube channel is hopping and the views, comments, likes, engagement for the videos covering the trial have been exceptional. There is a massive appetite for this stuff. It is an opportunity for me to further grow my channel and expand my channel’s… Continue reading The Conor McGregor Trial