Many people ask me why I waste my time doing reply videos to commenters on TikTok.
The simple reason is that the strategy drives clients to my office.
For every person who criticises me or my reply video there are multiples of that number contacting me privately and thanking me for giving them a voice, and speaking up for them.
That’s not to say that it is merely a tactic.
I do believe in every opinion I espouse and in every video I make.
It’s not to say I am always right.
But it is my view, my take and it is gratifying that sharing it also has the positive effect of growing fans, queries and clients.