People often give me well intentioned advice when I do a reply video on TikTok.
They tell me that I am wasting my time, that you will never change his/her mind about their point of view.
What the well-intentioned commenter fails to understand is I am not making the reply video to change a person’s mind about something they have already committed to.
I am speaking to the others, the onlookers, the bystanders.
And telling them what I stand for, what my values are.
Because that’s what marketing is.