Check out the reviews of books on Amazon. You will find it worthwhile and you will find some surprises.
For example, a book like “To Kill a Mockingbird”, with 3,664 reviews and an average of 4.7 stars out of a maximum 5. Yet 2% of its reviews are 1 star.
Of the 3,664 reviews 73 people gave it 1 measly star.
“Bleak House” by Charles Dickens, a classic book by any definition, and one of the finest books ever written concerning the law, has 3,760 reviews with an average of 4.4 out of 5 stars.
Yet, 4% of the reviewers give it 1 star.
Pick your own favourite book and check the reviews; you will find that at least 2% of reviewers will give 1 star for the best book you have ever read.
Do a search for the greatest book of all time and a Guardian newspaper list gives the number 1 slot to “Don Quixote” by Cervantes. Head over to Amazon.co.uk and you will find that the reviews show that 8% of reviewers give it 1%.
What can you take from this?
When you get a bad review from a client or customer, or critical comments online, or unfair criticism, remember that even the very best, the towering greats in any sphere of activity, are getting 2% of customers to opine that they are crap.
Nobody can serve everybody; just remember this the next time you receive an unfair review or criticism or someone doesn’t like your blog post or YouTube video or service or product.
This is not an excuse for bad service, however, and if the criticism is valid you should be thankful for the person taking the time and giving you the opportunity to improve.