I have published a video this morning entitled “Structural surveys, Trump’s porn, misinformation, a day in the life | Terry Gorry Solicitor Law Vlog”.
It is a “day in the life” type video showing what a typical day in the life is for me in my solicitor’s practice in Enfield.
Many people like these type of videos, the fly on the wall/day in the life look at other persons lives.
For a guy like me there are a couple of reasons I make and publish such videos.
Firstly, I quite enjoy making them as some type of creative endeavour-that is, trying to tell the story of a typical day in my life in a video or film. The storytelling aspect, in other words.
Secondly, there is the brand building value. These type of video are an attempt to pepper relational type videos into my YouTube channel (and elsewhere) along with the transactional type video I normally publish.
I can publish great transactional type videos giving viewers answers to their questions. But then they are gone. Their problem has been solved. This is not the best way to grow my brand or my channel.
That is where vlogs and day in the life type videos excel. They help build a relationship between me and my viewer.
The type of relationship which will have them coming back to my channel again and again.
Learn more about my strategy for online growth in this book of mine.