People often give me well intentioned advice when I do a reply video on TikTok. They tell me that I am wasting my time, that you will never change his/her mind about their point of view. What the well-intentioned commenter fails to understand is I am not making the reply video to change a person’s… Continue reading What I stand for
Tag: marketing
Marketing is about values-here’s the 2 questions you need to answer
Steve Jobs put it best of all when he explained how marketing was about values. You need to know: Who you are, and What you believe When Jobs was launching the “Think Different” brand marketing campaign in 1997 he said, To me, marketing is about values. This is a very complicated world; it’s a very… Continue reading Marketing is about values-here’s the 2 questions you need to answer