Getting referrals was never a central part of my marketing strategy from when I first set up my solicitor’s practice. The reason, of course, is when you are starting out you must get clients from a cold start and cannot depend on referrals if nobody has used your services in the past. Yes, it is… Continue reading Getting referrals-cream on the cake
Tag: google business
Law awards versus Google reviews and new clients
Every year I see a spate of announcements from colleague and law firms who communicated the good news that they have been nominated for, or won, some award or other. There is an award dinner, and the attendees dress up nice and get their photographs taken and take selfies. Then they announce the good news… Continue reading Law awards versus Google reviews and new clients
The manifest unfairness of Google business reviews from random strangers
After an excellent run of 5-star reviews on Google Business I was disappointed to see a 1 star review yesterday. Reviews for any small business are of vital importance. They are an important piece of social proof which will influence others when they are checking your business out. When I looked more closely at the… Continue reading The manifest unfairness of Google business reviews from random strangers