I can see now how the culture thing, and what you stand for, works in brand building. Apple’s marketing campaigns, especially the early ones, focused on values and culture and what Apple stood for. Not what the product did or how much it cost. But what Apple stood for, and by inference, what Apple stood… Continue reading Culture and values in brand building-I can see it now
Tag: culture
The changing culture
Maybe it is the birth of two grandchildren in the last few weeks that has me concerned about the changing culture in Ireland. The culture of hatred of difference-whether on the grounds of ethnic origin, sexuality, religion-seems to have taken root in the last few years, aided and abetted by the use of social media.… Continue reading The changing culture
It’s just the culture
I saw a lovely photograph of one of my daughters on Instagram this week. She was wearing a headscarf in a mosque in Istanbul on her honeymoon. We had a good laugh about it as it would certainly be a triggering event for her mother. Myself and herself are going to Istanbul next week for… Continue reading It’s just the culture