This blog post is a reminder to me to tap into the power of short, vertical videos in 2025.
The power of such videos, for certain tasks and in particular circumstances, is immense.
For example, on 25th December 2024 I published a short video which took a few minutes to make an upload to a load of sites.
The stats from TikTok for that video as I write this are as follows:
- 56.3 k views
- 213 comments
- 14 shares
- 75 saves
That type of engagement, especially views, in a couple of days is, quite frankly, stunning.
As a small business owner ignoring this type of power and leverage is to pass up a significant opportunity.