Getting referrals was never a central part of my marketing strategy from when I first set up my solicitor’s practice.
The reason, of course, is when you are starting out you must get clients from a cold start and cannot depend on referrals if nobody has used your services in the past.
Yes, it is a chicken and egg situation but starting from scratch I took the view that relying on referrals in the early stages of the growth of the practice would have been a futile, unprofitable exercise.
Now, 13 years later, the referrals are coming. Which is fantastic because there is nothing like word-of-mouth marketing from the perspective of delivering new clients.
But I view these referrals as the cream on the cake.
Nevertheless, it is great to get them, and it is great to see the positive reviews on Google for our firm and the work we do.