One of the most important tasks I carry out on a daily basis in relation to my solicitor’s practice is what I call “content distribution”.
I have made so much content-blog posts and videos-over the last ten years or so that I am never stuck for something to share online and I have a daily and weekly routine or cycle of content distribution.
If I never made another video or blog post, I have enough to do me to the end of my days.
But I enjoy making content as I enjoy making videos and writing blog posts so I have the added advantage of being able to keep my content up to date and topical as well as evergreen.
My strategy for client acquisition is set out in my book, The Art of Marketing Your Services Business Online: How to Get New Clients With a Proven, Inexpensive 5 Part Digital Marketing Strategy.