The more successful you are on social media the more negative comments are directed at you.
Initially it is a bit of a shock, especially if you have never stuck your head above the parapet before.
But you do get used to it and you see them as simply good indicators that what you are spreading, what you are standing for, what you are standing against is becoming clear, and is effective.
Because that is the whole purpose of marketing, and social media marketing: what you stand for, and what you stand against.
What are your values?