Categories
Society

Coronavirus/COVID-19-the Debilitating Impact on Our Ordinary, Boring Lives

It all started with the cancellation of the Ryanair flights. We had a weekend away in Venice booked and paid for and I was looking forward to it with great enthusiasm. That went by the wayside with the worsening COVID-19 situation. Then the other realisations kicked in and began to bite in our everyday lives. […]

Categories
Self Improvement

Do the right thing

Do the right thing. Always. Even when nobody is looking. It’s a great habit to develop. Whether it is washing your hands and following the other directions to combat the spread of the coronavirus/COVID-19, or driving down an isolated country road and indicating to pull in, even when there isn’t another soul for miles around, […]

Categories
Writing

Why I Write

I need to write but I’m not sure why.  I am going to explore some of the reasons in this article, and maybe I will get some understanding. From that perspective, I guess it is fair to say that this piece of writing is pure self indulgence. But that is the great thing about writing: […]

Categories
Digital Marketing Online Marketing

The power of video to connect-a stunning example on a Friday in Enfield

I was standing at the pedestrian crossing at the Johnstown Road/Main Road junction in Enfield on Friday just gone.  I was waiting for the pedestrian light to turn green as I needed to get down to the post office before my next consultation. It was around 2.15 pm or thereabouts and there was a white […]

Categories
Self Improvement

Your Best, Distraction Free, Lucid Thinking-Do You Have a Place?

There’s a velux window directly over the head of my bed.  Listening to large globules of rain hitting that window in the small hours of the morning, at 3.30 am or thereabouts, is one of the best, free experiences I frequently enjoy. Lying in bed, warm, with the duvet pulled up, and listening to the […]

Categories
Small Business

Flashbacks at the filling station

I went up the street last week to pick up some milk at the filling station and suffered flashbacks. You see the petrol station I visited is just up the street from my office and it is one I developed when I bought if from my dad back in 1996. I spent the following ten […]

Categories
Self Improvement

Chop Wood, Carry Water-Why You Need to Adopt This Buddhist Philosophy in 2020

It is a Zen Buddhist saying that if you want to reach enlightenment you should “chop wood, carry water”. And if you want to retain enlightenment you need to, you guessed it, “chop wood, carry water”. This is an exhortation to do the work that matters for you, and to guard against distractions and anything […]

Categories
Digital Marketing Online Marketing Small Business

My Content Marketing and Brand Building Strategy for 2020

It all starts with an idea or an observation. The observation could be a change in the law, a decided case in the WRC or civil courts, a social change, something I learned over the last 30 odd years in business, or an idea from a book I’m reading or listening to. Then I write […]

Categories
Self Improvement Small Business

Start With Why-Is Simon Sinek Mistaken?

Reading “Start With Why” by Simon Sinek at the moment and am struggling a little bit. I am only half way through and hope I can accept, or reconcile, the hypothesis put forward by Sinek. His proposition is that people do not buy what you do, they buy why you do it. He points to […]

Categories
Digital Marketing Small Business

Marketing is about values-here’s the 2 questions you need to answer

Steve Jobs put it best of all when he explained how marketing was about values. You need to know: Who you are, and What you believe When Jobs was launching the “Think Different” brand marketing campaign in 1997 he said, To me, marketing is about values. This is a very complicated world; it’s a very […]