Categories
Self Improvement

Chop Wood, Carry Water-Why You Need to Adopt This Buddhist Philosophy in 2020

It is a Zen Buddhist saying that if you want to reach enlightenment you should “chop wood, carry water”. And if you want to retain enlightenment you need to, you guessed it, “chop wood, carry water”. This is an exhortation to do the work that matters for you, and to guard against distractions and anything […]

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Digital Marketing Online Marketing Small Business

My Content Marketing and Brand Building Strategy for 2020

It all starts with an idea or an observation. The observation could be a change in the law, a decided case in the WRC or civil courts, a social change, something I learned over the last 30 odd years in business, or an idea from a book I’m reading or listening to. Then I write […]

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Self Improvement Small Business

Start With Why-Is Simon Sinek Mistaken?

Reading “Start With Why” by Simon Sinek at the moment and am struggling a little bit. I am only half way through and hope I can accept, or reconcile, the hypothesis put forward by Sinek. His proposition is that people do not buy what you do, they buy why you do it. He points to […]

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Digital Marketing Small Business

Marketing is about values-here’s the 2 questions you need to answer

Steve Jobs put it best of all when he explained how marketing was about values. You need to know: Who you are, and What you believe When Jobs was launching the “Think Different” brand marketing campaign in 1997 he said, To me, marketing is about values. This is a very complicated world; it’s a very […]

Categories
Storytelling

Whoever has the best story wins

I have written many times in the past about the value and effectiveness of story in marketing a business. You only need to look at Apple, for example, as company who have sold products in a wide range of industries based on the Apple story and what Apple purports to stand for. What other company […]

Categories
Self Improvement Writing

One of my most important tools: my journal

The journal you see on this page is one of the most important tools I own. When I refer to it as a tool I mean it is instrumental in maintaining sound mental health. It allows me to go to a place of complete privacy, solitude, stillness where I can gather my thoughts and put […]

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Small Business

Do You Need to Carry Out a ‘Vulnerability Audit’ in Your Business?

When I was building a block of apartments in Edgeworthstown, Longford in 2006 I made it my business to learn how to drive a teleporter. A teleporter, as you probably know, is like a bit like a cross between a digger and a forklift because it is essentially a tractor with an extendable boom and […]

Categories
Law Storytelling

When I Was 23

When I was 23 I bought my first property. Since then I have bought and sold many others, perhaps as many as 17, but I have truthfully lost count. There have been shops, houses, apartments, freeholds, leaseholds, pubs, petrol stations, and sites. In Dublin, outside Dublin, in Meath, Cavan, Longford. In addition to the buying […]

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Digital Marketing Online Marketing

Dennis Yu, the 1 Minute Video and Facebook Ads

Dennis Yu, who I came across again recently, is known as the $1 per day Facebook ads guy. But it is obvious that he knows his stuff and has a genuinely interesting approach to advertising on Facebook and the other social media networks. He suggests a 3 x 3 grid of 9 videos, each of […]

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Digital Marketing Online Marketing

A Surprising Lesson from an Analysis of My Website Traffic from the Top Social Media Sites

What is the best social media site for a small business owner? What does ‘best’ even mean? How do you define best? Is it the social media site that gives you and your business the most engagement? The most traffic? The most leads? The most gravitas to your brand? The most awareness? I have just […]