Categories
Small Business

Why Emotional Intelligence Trumps a Towering Intellect

I listened to a fascinating interview on The Business Programme on RTE 1 radio yesterday. It was so interesting that I was unable to get out of my car until it finished. The interviewee was an Irish man, Walter O’Brien, who has a towering IQ- the 5th highest IQ (197) on the planet.  He now […]

Categories
Bread

The best sourdough loaf I’ve made yet

In my journey to make a good, tasty sourdough loaf I am experimenting and trying different things. Firstly, I have tried quite a few different recipes that I come across online or on YouTube. I also experiment with my ‘foundation’ recipes from Neven Maguire and Bake with Jack. Last week I carried out the following […]

Categories
Bread

What I baked yesterday:100% rye sourdough loaf and wholemeal sourdough loaf

I baked two loaves yesterday: a 100% rye sourdough loaf and a wholemeal sourdough loaf. 100% rye sourdough loaf I followed Patrick Ryan’s recipe and Youtube video to make this loaf. The starter was a rye sourdough starter and all the flour that went into it was wholemeal rye flour. 500 g rye flour 10 […]

Categories
Digital Marketing Online Marketing

How to Use YouTube to Build Your Brand-Real Lessons from the Trenches

Have you read the blog post I wrote recently about substance over form in your marketing? About the value of authenticity and ‘keeping it real’ rather than having an unhealthy preoccupation with your own ephemeral, surface image when promoting your brand or content? (Substance over form in your marketing-the value of authenticity and choosing cattle […]

Categories
Bread

Bread making experiments

On 23rd November 2019 I carry out a couple of experiments. Firstly, I used Neven Maguire’s starter and recipe for his wholemeal sourdough. But I made two significant changes: I increased the water content to 300 ml of warm water (hydration rate 80% rather than the usual 175 ml and hydration rate of 47%) I […]

Categories
Bread

My brown soda bread-recipe and how to

This is the recipe for my brown bread, it is taken from Neven Maguire’s book, Home Economics for Life, which I would highly recommend. Here is what you need: 8 oz strong white flour 8 oz wholemeal flour 1 teaspoon of bicarbonate of soda or bread soda or baking powder 2 teaspoons of light muscovado […]

Categories
Digital Marketing Online Marketing Small Business

Substance over form in your marketing-the value of authenticity and choosing cattle over hat

I had just come back from a Sunday morning run at the time of the Maria Bailey hotel swing fall case controversy when I made a video about the matter. My video sought to extract some lessons from the whole affair; not political or public relations lessons but legal lessons based on the principles of […]

Categories
Blogging

The independence of blogging

Blogging in 2019 probably appears to many as old fashioned and something whose ship has sailed. But nothing could be further from the truth. There is a tremendous amount to be gained from blogging and writing regularly, even if it is only to force the writer to assemble his/her thoughts. But the benefits go far […]

Categories
Bread

Making bread-therapeutic and fascinating

I’ve always been a bread man. It has been a lifelong love affair. In the last few months I have begun to bake bread. And I am getting great enjoyment out of both making, and consuming, my bread. There is something ancient and timeless about bread. You can go back to the bible and the […]

Categories
Blogging Writing

Learning WordPress-One of the best decisions I’ve made

I don’t know exactly when I learned to use WordPress as a publishing/blogging platform, but it has turned out to be one of the best decisions I have ever made. Firstly, it has allowed me to publish my own content on my own websites which I control entirely. The freedom, and control, that this has […]