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Small Business Social Media Marketing Storytelling Video Marketing

How this 39 second video works so effectively

I made a 39 second video recently which packs a punch and does a great deal of heavy lifting for me. It follows a certain formula I use when making a particular type of video. Let me explain. I have previously written about the video formula which involves 3 steps: When I was I believe […]

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Blogging

Trees (when I look out the window of my home office)

When I look out the window of my home office here in my home in Kildare I see some beautiful trees which I am pleased to say I planted many years ago when we first moved to this property. The trees, like myself, have matured and aged and we have both taken on a slightly […]

Categories
Blogging

The fundamental principle of being paid for work

This morning, as most mornings, I received an email from an employee who wanted to know if he “had a case”. He was most appreciative of the work I did, the YouTube videos I uploaded to my YouTube channel, the blog posts and information on my various websites, and so forth. But he wanted me […]

Categories
Bread

I made a “Pain de Campagne” at the weekend

I made a nice loaf of bread at the weekend called a “Pain de Campagne”. It is a rustic country bread which improves with age and can be eaten for up to a week after baking. The recipe I used I obtained from Ken Forkish’s book, “Flour Water Salt Yeast”. Ken Forkish left a corporate […]

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Blogging Online Marketing Small Business

Why my chatbot Watson is back (and the surprising reason he went away for a while)

When I made a chatbot (Watson) for my websites with the IBM Watson Assistant programme in November 2018 I was stunned as to how intelligent it was, and the potential it offered.  I was also stunned by the reaction from some humans. Let me explain.  Watson’s intelligence is founded upon Natural Language Processing which is […]

Categories
Law

Witnessing wills from the car and spraying the €50 notes

I traveled out from my office yesterday, with my trusty secretary, to witness the signing of wills for a couple who are cocooning at home as a result of the Covid 19 pandemic. And it was a surreal experience, one I never imagined I would witness. We drove through the entrance to the property at […]

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Digital Marketing Small Business Video Marketing

Avoid the familiar mistake of seeking perfection in your marketing

I read an update on LinkedIn the other day from a small business owner who has evidently embraced video marketing as part of her marketing strategy. This is a first, crucially important step which I am repeatedly banging on about and encouraging on this blog, on my YouTube channel, on my Instagram, and anywhere else […]

Categories
Books

Reading Classic Books-10 Personal Recommendations

For the last five years or thereabouts most of my leisure reading has been reading books that are known as “classics”. How you might define a classic book or what distinguishing feature allows you to say with confidence, “that’s a classic book” I simply do not know. I am sure if I searched online and […]

Categories
Small Business

Spare a Thought for the Publicans

Imagine being a publican at the moment. Imagine you are in a sparsely populated rural area and there is a couple of generations of the same family working in, and trying to extract a living from, a pub. Things are tough enough to begin with, especially since the drink driving laws have tightened up in […]

Categories
Bread

What I Baked at the Weekend (and the most important ingredient)

I was busy at the weekend-baking. In this post I will review what I baked, what worked, what didn’t work.  Firstly, though, where do I get the recipes? I have been baking for about 12-18 months now, I believe, and am beginning to become more ambitious and broaden my horizons with different recipes. I received […]