Topical trials as a gateway to my brand

A surprising consequence of covering the Conor McGregor civil trial and Diarmuid Phelan criminal trial is the request by certain people to cover certain other trials.

I never anticipated this and will have to look at it, especially if I want to maximise views and ad revenue on my YouTube channel. This is not something I had considered until I saw the interest (and ad revenue) arising from my coverage of the McGregor civil action.

I will have to strike a balance between those videos made for views and revenue and those made to generate clients in a specific area of law that we cover.

But it is almost certainly possible to do both, and there is probably a massive benefit of using the more popular, topical cases as a gateway to me, my brand and my solicitor’s practice.