The key to popular vlogs: story and struggle

I published a vlog at the weekend, and it has proved to be the most popular vlog to date.

The reason for this is manifestly obvious: the struggle and adversity and trying to overcome obstacles.

The title of the video is “I crash my drone twice on the same day”. In it I struggle to overcome mistakes in flying my drone and struggles in trying to get it back; once from under a railway bridge and once from high up in a tree.

The key to this story and this video is the problems I encounter. Viewers like that, they can relate to struggle and adversity.

They do not want to see me succeed seamlessly like some type of chose one.

They want the obstacles and the failures. Because they make a good story (and video).