I have dipped into Artificial Intelligence (AI) in the last 3 months, or so, and find it tremendously powerful, and, more importantly, useful.
I use ChatGPT on a weekly basis and hope to incorporate the power of the tool to a greater extent as 2025 progresses.
If you ignore AI in your business I think you are making a mistake.
One of the most important aspects of using AI and ChatGPT, however, is giving the tool good prompts.
This is a skill in itself and will exponentially improve the output you derive from ChatGPT or any other AI tool.