Culture and values in brand building-I can see it now

I can see now how the culture thing, and what you stand for, works in brand building.

Apple’s marketing campaigns, especially the early ones, focused on values and culture and what Apple stood for. Not what the product did or how much it cost.

But what Apple stood for, and by inference, what Apple stood against.

I am discovering that now in my own social media marketing on various platforms.

And it is tremendously powerful. It does not rely on how clever I am or what area of law I am competent in or not.

It relies on what I stand for, who I stand for.

And who I stand against.