The viewing figures and engagement on my videos covering the Conor McGregor trial have been so strong that I will have to consider whether a change in direction with my YouTube channel is justified.
The appetite for information and discussion about a high-profile case like this opens up a significant opportunity to use this type of content as a type of “gateway drug” to my law practice and brand.
Yes, many of the commenters are unlikely to become clients in the near future.
But I could see how, in the future when the need for a solicitor arises, I might be at the top of their consciousness and awareness.
The McGregor trial is exceptional and has elements of the one off about it.
But there are certainly other cases and trials which elicit a tremendous amount of interest and which could be used to grow my brand and business.
I will have to think carefully about this because I do not really need to do it. It might be fun, however, to grab the opportunity when it presents itself.