The monetisation of hope, desperation and greed is a powerful way to make a great deal of money.
All you need to do is look at the various share trading/day trading scams being promoted online. Various YouTube channels and Instagram accounts have been spawned which claim to show the ordinary person how they can easily, with only a couple of hours work per day, generate massive profits.
You only have to read through the comments on these videos to see that the volume of fans and those who want to believe the absurdly improbable promises far outweigh the rare questioning, sceptical voice.
In the light of all the evidence and warnings about scams you have to presume that the power of hope and greed and desperation is so overwhelming as to leave rational thought and analysis on the sidelines.
Any of the recognised, proven leading investors will tell you that trying to trade on a frequent basis will generate costs and commissions of such magnitude as to guarantee losses. And this does not consider the impossible task of predicting share price movements over a tiny fraction of time, such as an hour or a day, with any degree of reliable predictability.
The desperate and hopeful don’t care, however. They are sold the dream with the YouTube video, or whatever platform is being used to sell the dream/snake oil.
The saddest thing is that the penny only finally drops when the gambler, for that is what he is, loses every last cent. And then he/she will quietly slink away and be replaced by ten or twenty more of the hungry, naïve, and gullible in search of ‘easy money’.