One stat that I always notice when I log into my Spotify account for my podcast, the Irish Law and Small Business Podcast, is the average number of listens per episode.
This figure was at 72 or thereabouts for a long time. And I was happy with this figure.
Now, however, the figure has increased to 81-that is, each episode of my podcast has had an average of 81 listens.
The most pleasing thing about this increase in number of listens, however, is the fact that the number of episodes increases by at least 2 or 3 each week. The podcast now has 327 episodes.
If the number of episodes increases then the average number of listens per episode should reduce as people catch up with the new episodes.
That is the most satisfying aspect of the increase in average listens per episode.
And this is only on Spotify and does not take into account listens on iTunes and elsewhere.