Why I Am Ignoring the Findings of My Own Poll Results

I am ignoring the findings of my own poll, carried out on my YouTube channel, and am catering for the minority view, not the majority. The easiest thing to do is to follow the majority, do the popular thing, take the path of least resistance, and cater for the masses. I polled my YouTube subscribers… Continue reading Why I Am Ignoring the Findings of My Own Poll Results

Live Streams on YouTube-My Observations on My 1st Two Live Streams

I did my first YouTube live stream at the weekend just passed, on Easter Monday at 12 noon. I have previously written about doing my first live stream but that one did not actually feature me, and I was not on camera at all. It was just a test or dry run to see how… Continue reading Live Streams on YouTube-My Observations on My 1st Two Live Streams

I Did My First YouTube Live Stream This Morning

I did my first YouTube Live Stream this morning, Easter Sunday 12 April 2020. It is something that I have begun to turn over in my mind, lately, because I think it has great potential from a business perspective. But this morning I just turned the camera on and set it up on a little… Continue reading I Did My First YouTube Live Stream This Morning

Why I Won’t Be Seeking Perfection With My Videos

Listened to a podcast this morning about how to get your videos discovered on YouTube. It was an excellent look into how you can improve the likelihood of having your videos featured more by YouTube. This will depend on the length of time your video is watched by viewers, expressed as a percentage of the… Continue reading Why I Won’t Be Seeking Perfection With My Videos

How to Use YouTube to Build Your Brand-Real Lessons from the Trenches

Have you read the blog post I wrote recently about substance over form in your marketing? About the value of authenticity and ‘keeping it real’ rather than having an unhealthy preoccupation with your own ephemeral, surface image when promoting your brand or content? (Substance over form in your marketing-the value of authenticity and choosing cattle… Continue reading How to Use YouTube to Build Your Brand-Real Lessons from the Trenches

Substance over form in your marketing-the value of authenticity and choosing cattle over hat

I had just come back from a Sunday morning run at the time of the Maria Bailey hotel swing fall case controversy when I made a video about the matter. My video sought to extract some lessons from the whole affair; not political or public relations lessons but legal lessons based on the principles of… Continue reading Substance over form in your marketing-the value of authenticity and choosing cattle over hat

10 Invaluable Lessons from Reaching 5,000 YouTube Subscribers

When I started out on YouTube, I never thought I would reach 5,000 subscribers. Let’s face it, I was making videos about topics-law and business-that are not likely to produce videos which can go viral or gain massive popularity. To compound matters I was not making videos for a huge population base because my videos… Continue reading 10 Invaluable Lessons from Reaching 5,000 YouTube Subscribers

Feeding the Birds-a 5 Minute Story Out of the Ordinary

Using story is one of the most effective ways of communicating and persuading. A story can be as short as 3 seconds, or as long as a lifetime. The video below is a 5-minute story and you will probably recognise the 3 “acts” or “stages” in it. Making this video is the product of a… Continue reading Feeding the Birds-a 5 Minute Story Out of the Ordinary

The Remarkable Power of Video in Bestowing Authority

A lady from Utah or Idaho or Ohio or someplace in the United States emailed me last week. She wanted me to advise her in relation to some difficulty she was encountering with a government or State department in the United States. She had seen me on YouTube and was impressed and decided I was… Continue reading The Remarkable Power of Video in Bestowing Authority