I am engaged, at the moment, in what I understand is a “soft launch” of my online shares course, “Investing in Shares for Maximum Returns“. The way that I use social media in my business and personal branding makes the use of a soft launch the ideal way to go from my perspective. I do… Continue reading Soft launching my online shares course
Category: Digital Marketing
Build your own audience-don’t wait to be picked
I have no doubt that my colleagues who frequently appear in the media-on radio or TV or quoted in the newspapers-are immensely grateful for the exposure. There is no doubt it creates a great deal of credibility around them and their expertise. That cannot do any harm, especially if their target market is likely to… Continue reading Build your own audience-don’t wait to be picked
Doing Social Media Marketing Efficiently and Effectively
I have been doing my own social media marketing since I started my solicitor’s practice in 2011, or thereabouts. That was the year I qualified as a solicitor, too. I have learned a lot over the next 10 years. One of the things that has been my focus in developing my social media presence has… Continue reading Doing Social Media Marketing Efficiently and Effectively
Why I won’t be starting a podcast
Podcasts and podcasting are all the rage nowadays. But I won’t be starting one, even though I have been requested to do so by subscribers to my YouTube channel. One of the big advantages of podcasting is the ease with which you can set one up. At a minimum you could actually create one with… Continue reading Why I won’t be starting a podcast
Twitter-my “Project 10,000 followers”
I have 818 Twitter followers as I write this on 28th October 2020. I have a goal and plan to reach 10,000 followers and I hope to do so in approximately 12 months. It would be reasonable to assume that I am hopelessly deluded in growing my Twitter account to that extent. Especially when you… Continue reading Twitter-my “Project 10,000 followers”
Avoid the familiar mistake of seeking perfection in your marketing
I read an update on LinkedIn the other day from a small business owner who has evidently embraced video marketing as part of her marketing strategy. This is a first, crucially important step which I am repeatedly banging on about and encouraging on this blog, on my YouTube channel, on my Instagram, and anywhere else… Continue reading Avoid the familiar mistake of seeking perfection in your marketing
Why I Am Ignoring the Findings of My Own Poll Results
I am ignoring the findings of my own poll, carried out on my YouTube channel, and am catering for the minority view, not the majority. The easiest thing to do is to follow the majority, do the popular thing, take the path of least resistance, and cater for the masses. I polled my YouTube subscribers… Continue reading Why I Am Ignoring the Findings of My Own Poll Results
Why You Need a Strong Questioning Filter When Consuming Digital Marketing Advice
I listen to a lot of podcasts, most of which are concerned with online marketing. The vast majority are of limited value, but there are some notable exceptions. And within those exceptions you need to apply a certain personalised filter to extract value for your particular circumstances. Let me give you one example. Today I… Continue reading Why You Need a Strong Questioning Filter When Consuming Digital Marketing Advice
The power of video to connect-a stunning example on a Friday in Enfield
I was standing at the pedestrian crossing at the Johnstown Road/Main Road junction in Enfield on Friday just gone. I was waiting for the pedestrian light to turn green as I needed to get down to the post office before my next consultation. It was around 2.15 pm or thereabouts and there was a white… Continue reading The power of video to connect-a stunning example on a Friday in Enfield
My Content Marketing and Brand Building Strategy for 2020
It all starts with an idea or an observation. The observation could be a change in the law, a decided case in the WRC or civil courts, a social change, something I learned over the last 30 odd years in business, or an idea from a book I’m reading or listening to. Then I write… Continue reading My Content Marketing and Brand Building Strategy for 2020