Digital Marketing – Page 16

Short form video and more efficient small business marketing

I am a big devotee of efficiency. I am constantly looking for ways to do tasks incrementally more efficiently. Short form video is a good example of what I am talking about. I can make a video on my mobile phone of 60 seconds or less. Then I can post that piece of content on… Continue reading Short form video and more efficient small business marketing

Fighting the narrowing attention span

At this time of the year I am always thinking about the coming year, with an eye to where I am now and where I have come from. One thing I want to avoid is going down what I believe is a fatal path of a shrinking attention span. I know I can easily build… Continue reading Fighting the narrowing attention span

Why creating Instagram Reels and TikToks can be a valuable exercise

I was interested to read a comment on a LinkedIn post of mine from Martin Durack BL. He was commenting on a post of mine concerning the Revenue Commissioners pursuing a taxpayer in the High Court. My blog post had been about the Revenue Commissioners being penalised in the High Court for “throwing the kitchen… Continue reading Why creating Instagram Reels and TikToks can be a valuable exercise

Changing the name of my podcast-The Irish Law and Small Business Podcast

I did a little bit of research yesterday before changing the name of my podcast from “Terry Gorry Law” to “The Irish Law and Small Business Podcast”. Before I commit to promoting and marketing it I want to be satisfied with the name. I want to acquire whatever little search optimisation juice I can get… Continue reading Changing the name of my podcast-The Irish Law and Small Business Podcast

Reviving my podcast for 2022-going deep, not wide

In 2019 I started a podcast. I uploaded a number of episodes but other things in my business and life took my attention and precedence, and I neglected the podcast. I am reviving it now and hoping to grow it into something of substantial value for me, my brand and my business in 2022. You… Continue reading Reviving my podcast for 2022-going deep, not wide

Video marketing-the vital importance continues to grow

I have been lucky enough to get stuck into video marketing at an early stage in the growth of my business. I uploaded my first YouTube video to my YouTube channel on St. Patrick’s Day 2011. That’s over 10 years ago. It is inevitable the quality of the videos would improve over the next 10… Continue reading Video marketing-the vital importance continues to grow

The powerful tool of story in your small business marketing

I was reminded again yesterday, while listening to a podcast, of the power of story. I had never entirely forgotten but the reminder was valuable. At its simplest a story needs three things: a character a goal/desire obstacles You could get more specific and granular but if you only remember these three things about story… Continue reading The powerful tool of story in your small business marketing

I reached 14,002 YouTube subscribers yesterday

I am chuffed that I have now reached 14,002 YouTube subscribers on my YouTube channel. You might, if you did not know better, see this as some sort of vanity metric. Something with which to stroke the ego. But I know the value and power of YouTube for my business. I have seen it repeatedly… Continue reading I reached 14,002 YouTube subscribers yesterday