Category: Digital Marketing

Monitoring and tweaking my social media marketing time and effort

I spend a great deal of time on social media marketing. I have it baked into my daily schedule and the first 25 minutes of my working time each day is spent on marketing on social media. That’s 7 days each week. For this reason, I keep a close eye on the effectiveness of the… Continue reading Monitoring and tweaking my social media marketing time and effort

TikTok early mover advantage

Since I uploaded my first few short videos around Christmastime 2021 I have been astounded by the growth of my TikTok channel. The numbers of likes, comments, new fans/followers I have seen has been amazing. And now with the opportunity to upload 10 minute videos the opportunity for a guy like me is mindboggling. When… Continue reading TikTok early mover advantage

YouTube shorts and short form vertical video

I started uploading some YouTube shorts a few weeks ago. A YouTube short is a video that is shot in vertical format and is 60 seconds or less in length. YouTube, I had been reading online, were pushing shorts and Instagram were pushing Reels because they were concerned about the growth of TikTok. Since I… Continue reading YouTube shorts and short form vertical video

A video company came to my office yesterday

A video company came to my office yesterday to interview me. Spicy Dog Media is creating a series of videos for their YouTube channel-Getinourhome-dealing with all aspects of buying or building a house in Ireland. They are interviewing a number of so-called experts who might be involved in the process. For example, an architect, finance… Continue reading A video company came to my office yesterday

2,000,000 views on my YouTube channel

2,000,000 views. I was chuffed to receive notification from YouTube that my little YouTube channel had now reached a milestone of 2 million views of my videos. When I started the channel back in 2011, I never thought about 2 million views, or any other milestone like that. It has been easily one of the… Continue reading 2,000,000 views on my YouTube channel

Social media marketing for your small business-beware social media vanity metrics

I am rethinking my approach to social media marketing and the amount of time I spend on it. Since the beginning of the year I have been looking at ways to cut it back. I have wondered about the effect that this might have on my business. Twitter is a good case in point. Even… Continue reading Social media marketing for your small business-beware social media vanity metrics

Why I chose Anchor for my podcast

I recently revived my podcast and gave it a new name: The Irish Law and Small Business Podcast. I had originally started a podcast in 2019 and uploaded a few episodes to SoundCloud. I got too busy at other things, however, and let it lapse. Towards the end of 2021 I decided to give it… Continue reading Why I chose Anchor for my podcast

A year-end review of my YouTube analytics

I am carrying out a year end review of my marketing efforts with a view to tweaking and optimising for 2022. One of the pillars of my marketing is my YouTube channel and the videos I make. I need to ensure that I am spending my time making videos about the topics and issues which… Continue reading A year-end review of my YouTube analytics

My First YouTube Live Stream for 9 Months

I did my first YouTube Live Stream for 9 months yesterday. It went well and I had good engagement from viewers and subscribers. These YouTube live streams provide a lot of benefits for my business and brand. They are popular and have an evergreen aspect that makes doing them worthwhile When I say they have… Continue reading My First YouTube Live Stream for 9 Months