Learning in The Most Surprising Places

It’s amazing where you will learn stuff if you take the time to observe closely. Let me explain. There’s a man on YouTube with his own YouTube channel. Even though the views he espouses are, to my mind, pathetic, odious, chauvinistic, right wing, misogynistic, and repulsive I have learned something from him. Before I share […]

Feeding the Birds-a 5 Minute Story Out of the Ordinary

Using story is one of the most effective ways of communicating and persuading. A story can be as short as 3 seconds, or as long as a lifetime. The video below is a 5-minute story and you will probably recognise the 3 “acts” or “stages” in it. Making this video is the product of a […]

The Remarkable Power of Video in Bestowing Authority

A lady from Utah or Idaho or Ohio or someplace in the United States emailed me last week. She wanted me to advise her in relation to some difficulty she was encountering with a government or State department in the United States. She had seen me on YouTube and was impressed and decided I was […]

Drip by Drip (the Army of Cost Effective Workers)

I uploaded a video to YouTube yesterday which is almost certainly of interest to only a small group of people. The video is called “The Powers, Duties and Role of Executors in Irish law”. To the person who finds themselves burdened with the job of executor for the estate of a loved one who has […]

My Business (and Personal) Growth Strategy for 2019

For 2019 and beyond I want to focus all my attention on the things that matter; I mean the things that really matter. For my business, and for myself personally. And these things are closely related. Let me explain. There is a small number of things that really matter to continue to grow my business, […]

2,000 YouTube Subscribers Later-My 4 Fundamentals To Grow a Small Business Online

I got a great deal of quiet satisfaction this week from reaching my 2,000th subscriber to my YouTube channel. I uploaded my first video in March 2011 and it took from then until the third quarter of 2018 to grow my subscriber base to 1,000. But it only took a couple of months to add […]

Where Have All the Gatekeepers Gone?

Not too long ago if you wanted to write and publish a book you had to get a publisher. The publisher, if he approved, would get your book into the bookshop. He was the gatekeeper. Now? You don’t need a publisher because you can do it yourself with Amazon. Here’s my Amazon author page, for […]

YouTube Advertising-Are You Using This Stunningly Cost Effective Digital Marketing Channel?

If you are not using YouTube advertising for your business you are missing a great opportunity. It is incredibly cost effective and I am getting video views for all my campaigns at 1 cent per view and, for some, much less than that. For example my “Residential Property” campaign has delivered 1,491 views over the […]