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Digital Marketing Video Marketing

Why I Am Ignoring the Findings of My Own Poll Results

I am ignoring the findings of my own poll, carried out on my YouTube channel, and am catering for the minority view, not the majority. The easiest thing to do is to follow the majority, do the popular thing, take the path of least resistance, and cater for the masses. I polled my YouTube subscribers […]

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Video Marketing

Live Streams on YouTube-My Observations on My 1st Two Live Streams

I did my first YouTube live stream at the weekend just passed, on Easter Monday at 12 noon. I have previously written about doing my first live stream but that one did not actually feature me, and I was not on camera at all. It was just a test or dry run to see how […]

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Video Marketing

I Did My First YouTube Live Stream This Morning

I did my first YouTube Live Stream this morning, Easter Sunday 12 April 2020. It is something that I have begun to turn over in my mind, lately, because I think it has great potential from a business perspective. But this morning I just turned the camera on and set it up on a little […]

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Social Media Marketing

Why I Won’t Be Seeking Perfection With My Videos

Listened to a podcast this morning about how to get your videos discovered on YouTube. It was an excellent look into how you can improve the likelihood of having your videos featured more by YouTube. This will depend on the length of time your video is watched by viewers, expressed as a percentage of the […]

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Digital Marketing Online Marketing

How to Use YouTube to Build Your Brand-Real Lessons from the Trenches

Have you read the blog post I wrote recently about substance over form in your marketing? About the value of authenticity and ‘keeping it real’ rather than having an unhealthy preoccupation with your own ephemeral, surface image when promoting your brand or content? (Substance over form in your marketing-the value of authenticity and choosing cattle […]

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Digital Marketing Online Marketing Small Business

Substance over form in your marketing-the value of authenticity and choosing cattle over hat

I had just come back from a Sunday morning run at the time of the Maria Bailey hotel swing fall case controversy when I made a video about the matter. My video sought to extract some lessons from the whole affair; not political or public relations lessons but legal lessons based on the principles of […]

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Digital Marketing Online Marketing

10 Invaluable Lessons from Reaching 5,000 YouTube Subscribers

When I started out on YouTube, I never thought I would reach 5,000 subscribers. Let’s face it, I was making videos about topics-law and business-that are not likely to produce videos which can go viral or gain massive popularity. To compound matters I was not making videos for a huge population base because my videos […]

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Online Marketing

The Danger of Overreliance on 1 Online Platform

I have written before about the stunning effectiveness of YouTube and Facebook advertising, provided it is done correctly. There is a tremendous danger, however, in putting all your eggs in one basket. Recently I met a young woman whose entire business-surprisingly successful-was based on the popularity of her Facebook page and Facebook advertising. When she […]

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Online Marketing Small Business

The Remarkable Power of Video in Bestowing Authority

A lady from Utah or Idaho or Ohio or someplace in the United States emailed me last week. She wanted me to advise her in relation to some difficulty she was encountering with a government or State department in the United States. She had seen me on YouTube and was impressed and decided I was […]

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Digital Marketing Online Marketing

2,000 YouTube Subscribers Later-My 4 Fundamentals To Grow a Small Business Online

I got a great deal of quiet satisfaction this week from reaching my 2,000th subscriber to my YouTube channel. I uploaded my first video in March 2011 and it took from then until the third quarter of 2018 to grow my subscriber base to 1,000. But it only took a couple of months to add […]