The Danger of Overreliance on 1 Online Platform

I have written before about the stunning effectiveness of YouTube and Facebook advertising, provided it is done correctly. There is a tremendous danger, however, in putting all your eggs in one basket. Recently I met a young woman whose entire business-surprisingly successful-was based on the popularity of her Facebook page and Facebook advertising. When she […]

The Remarkable Power of Video in Bestowing Authority

A lady from Utah or Idaho or Ohio or someplace in the United States emailed me last week. She wanted me to advise her in relation to some difficulty she was encountering with a government or State department in the United States. She had seen me on YouTube and was impressed and decided I was […]

2,000 YouTube Subscribers Later-My 4 Fundamentals To Grow a Small Business Online

I got a great deal of quiet satisfaction this week from reaching my 2,000th subscriber to my YouTube channel. I uploaded my first video in March 2011 and it took from then until the third quarter of 2018 to grow my subscriber base to 1,000. But it only took a couple of months to add […]

Where Have All the Gatekeepers Gone?

Not too long ago if you wanted to write and publish a book you had to get a publisher. The publisher, if he approved, would get your book into the bookshop. He was the gatekeeper. Now? You don’t need a publisher because you can do it yourself with Amazon. Here’s my Amazon author page, for […]

YouTube Advertising-Are You Using This Stunningly Cost Effective Digital Marketing Channel?

If you are not using YouTube advertising for your business you are missing a great opportunity. It is incredibly cost effective and I am getting video views for all my campaigns at 1 cent per view and, for some, much less than that. For example my “Residential Property” campaign has delivered 1,491 views over the […]