Categories
Storytelling

Whoever has the best story wins

I have written many times in the past about the value and effectiveness of story in marketing a business. You only need to look at Apple, for example, as company who have sold products in a wide range of industries based on the Apple story and what Apple purports to stand for. What other company […]

Categories
Storytelling

The Most Powerful Tool to Persuade (No, It’s Not the Data)

The older I get the more I recognise the power of story and storytelling. Take a look at the world in the last few years and the stories that were successfully told: The story Trump told the blue collar workers in the ‘rustbelt’ states in the US during the 2016 presidential election The story Boris […]

Categories
Small Business Storytelling

My Origin Story

I found the photographs this week, worried I had lost one in particular. Turns out I had put it away so safely I could not find it. Anyway, here it is. On the back it says “Feb ‘87, started trading in December, ‘86, sold in February ‘89, bought Navan July ‘89” This is where my […]