Whoever has the best story wins
I have written many times in the past about the value and effectiveness of story in marketing a business. You only need to look at Apple, for example, as compan...
Tag: origin story
The Most Powerful Tool to Persuade (No, It’s Not the Data)
The older I get the more I recognise the power of story and storytelling. Take a look at the world in the last few years and the stories that were successfully ...
My Origin Story
I found the photographs this week, worried I had lost one in particular. Turns out I had put it away so safely I could not find it. Anyway, here it is. On the b...