Digital Marketing Online Marketing

Dennis Yu, the 1 Minute Video and Facebook Ads

Dennis Yu, who I came across again recently, is known as the $1 per day Facebook ads guy. But it is obvious that he knows his stuff and has a genuinely interesting approach to advertising on Facebook and the other social media networks. He suggests a 3 x 3 grid of 9 videos, each of […]

Books Online Marketing Small Business

Things I Will Unhesitatingly Spend Money on Every Day

Are there things in your life that you would never hesitate to spend on? Leaving aside the basic needs of food, shelter, security there are some things that I spend money on every day or week. And I do so without question, unhesitatingly. What are they? Books I never hesitate to spend on books. I […]

Online Marketing

The Danger of Overreliance on 1 Online Platform

I have written before about the stunning effectiveness of YouTube and Facebook advertising, provided it is done correctly. There is a tremendous danger, however, in putting all your eggs in one basket. Recently I met a young woman whose entire business-surprisingly successful-was based on the popularity of her Facebook page and Facebook advertising. When she […]

Digital Marketing Email Marketing Online Marketing

Employee #30 at Facebook, Facebook Advertising, and Email Subscribers for $.34

He was the 30th employee at Facebook when it started up. He was directly involved in the creation of the Facebook advertising platform. And he is almost certainly a multi-millionaire. He is the founder of AppSumo, Sumo, and King Sumo and a leading light in the business world dispensing advice for startups and entrepreneurs. His […]