If you are running your own small business and it is heavily dependent on spamming your friends on the various social media platforms to buy your stuff you probably don’t have a real business.
You almost certainly need to reconsider your marketing strategy, assuming one was generous enough to consider such unwanted, uninvited interruptions online as a ‘marketing strategy’.
Because you will soon run out of friends.
Social media marketing has the capability of being of enormous benefit to the development and continued running of a successful business. But the way you use social media is vital and it is easy to take what appears to be an easy option to just tap up your friends.
This is no more than a form of digital pan-handling.
Adding your friends to groups on social media or messaging platforms with a view to hitting them up repeatedly to ‘buy my shit’ is lazy and unimaginative.
What you need to do instead is deliver value up front, in advance to build awareness of you, your brand, and your product or services.
This is a simple, effective strategy but needs thought and hard, consistent work.
The alternative is the destruction of whatever chance you have of building a business and the loss of friends.
I intend rectifying the situation in the next few weeks by
updating it with new material. You may think that the strategy I set out in that
book must be outdated now and changes in the digital marketing space would
render the strategy worthless or irrelevant.
That is not the case at all.
I carried out a review at the weekend to see how my method
as outlined in that book compared with the strategies and methods put forward
by other digital marketing practitioners/teachers at that time.
And I am still executing the same strategies with a great
deal of success and the three contemporaries who I researched at the weekend
have quit what they were recommending back in 2015/2016.
I am certain that what I have set out in my book is sound
and works like gangbusters but there are some significant improvements that I
have made in the years since first publication. So, my strategy is essentially
the same but I would recommend some tweaks and enhancements, especially in the
area of advertising on certain social media platforms.
These are the areas I will be focusing on when I update in
the next few weeks. Meanwhile the 5 steps I have enunciated in the original book
are as sound and relevant today as they were then. Not only am I taking the
same 5 steps now on a weekly basis, but I have added some enhancements which I
am looking forward to sharing in the updated version.