Small Business Social Media Marketing Storytelling Video Marketing

How this 39 second video works so effectively

I made a 39 second video recently which packs a punch and does a great deal of heavy lifting for me. It follows a certain formula I use when making a particular type of video. Let me explain. I have previously written about the video formula which involves 3 steps: When I was I believe […]

Digital Marketing Direct Marketing Online Marketing

Marketing your small business-the benefit of being interesting

I have studied the art and science of copywriting over the last five years, or thereabouts. Copywriting, to define it simply, is the skill of writing words that persuade the reader to do something; it could be to change their mind, take a certain action, buy something. I have read books by the greats of […]