Categories
Storytelling

Whoever has the best story wins

I have written many times in the past about the value and effectiveness of story in marketing a business. You only need to look at Apple, for example, as company who have sold products in a wide range of industries based on the Apple story and what Apple purports to stand for. What other company […]

Categories
Self Improvement Writing

One of my most important tools: my journal

The journal you see on this page is one of the most important tools I own. When I refer to it as a tool I mean it is instrumental in maintaining sound mental health. It allows me to go to a place of complete privacy, solitude, stillness where I can gather my thoughts and put […]

Categories
Small Business

Do You Need to Carry Out a ‘Vulnerability Audit’ in Your Business?

When I was building a block of apartments in Edgeworthstown, Longford in 2006 I made it my business to learn how to drive a teleporter. A teleporter, as you probably know, is like a bit like a cross between a digger and a forklift because it is essentially a tractor with an extendable boom and […]

Categories
Law Storytelling

When I Was 23

When I was 23 I bought my first property. Since then I have bought and sold many others, perhaps as many as 17, but I have truthfully lost count. There have been shops, houses, apartments, freeholds, leaseholds, pubs, petrol stations, and sites. In Dublin, outside Dublin, in Meath, Cavan, Longford. In addition to the buying […]

Categories
Digital Marketing Online Marketing

Dennis Yu, the 1 Minute Video and Facebook Ads

Dennis Yu, who I came across again recently, is known as the $1 per day Facebook ads guy. But it is obvious that he knows his stuff and has a genuinely interesting approach to advertising on Facebook and the other social media networks. He suggests a 3 x 3 grid of 9 videos, each of […]

Categories
Digital Marketing Online Marketing

A Surprising Lesson from an Analysis of My Website Traffic from the Top Social Media Sites

What is the best social media site for a small business owner? What does ‘best’ even mean? How do you define best? Is it the social media site that gives you and your business the most engagement? The most traffic? The most leads? The most gravitas to your brand? The most awareness? I have just […]

Categories
Social Media Marketing

Why I Won’t Be Seeking Perfection With My Videos

Listened to a podcast this morning about how to get your videos discovered on YouTube. It was an excellent look into how you can improve the likelihood of having your videos featured more by YouTube. This will depend on the length of time your video is watched by viewers, expressed as a percentage of the […]

Categories
Writing

Nothing to write about and the greatest benefit of writing

Writing anything today is difficult. I simply don’t have anything to write about. Although that’s probably not true. I have plenty of things to say and write about but cannot think of them at 6.55 am on a Thursday morning in the run up to Christmas. I have a lot of meetings today, a lot […]

Categories
Self Improvement

My Aim for 2020: Stillness

2020 will be the year of stillness and focus for me. That’s the plan, anyway. I want to follow the Zen saying of “chop wood, carry water”-that is, do the work that matters. Focus on the important stuff and reduce or cut out entirely the distractions, the stuff that stops me from focusing and doing […]

Categories
Books Online Marketing Small Business

Things I Will Unhesitatingly Spend Money on Every Day

Are there things in your life that you would never hesitate to spend on? Leaving aside the basic needs of food, shelter, security there are some things that I spend money on every day or week. And I do so without question, unhesitatingly. What are they? Books I never hesitate to spend on books. I […]