Using story is one of the most effective ways of communicating and persuading.
A story can be as short as 3 seconds, or as long as a lifetime.
The video below is a 5-minute story and you will probably recognise the 3 “acts” or “stages” in it. Making this video is the product of a challenge I set myself on a Saturday morning in April: make a story out of something ordinary around my home on an average Saturday.
If you need to influence or persuade, and let’s face it-who doesn’t, you will probably benefit greatly by thinking about how you can use story in your aid.
You can check out my YouTube channel here. It deals with all aspects of Irish law, particularly
- Employment law
- Small business
- Personal injuries