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Digital Marketing Online Marketing Social Media Marketing

Drip by Drip (the Army of Cost Effective Workers)

I uploaded a video to YouTube yesterday which is almost certainly of interest to only a small group of people. The video is called “The Powers, Duties and Role of Executors in Irish law”.

To the person who finds themselves burdened with the job of executor for the estate of a loved one who has recently passed away, however, the video should be useful.

That’s who this video is for; it’s not for everyone.

For me, from a marketing perspective, this video will almost certainly be relevant next month, next year, in 5 years time, in 10 years time when you consider the last legislative change in this area of Irish law was the Succession Act, 1965.

And the fact that this video will be working away on YouTube for those who are interested in this topic; the fact that I only need 1 or 2 people in a year to generate a nice bit of business from this video; the fact that it only took me approximately 30 minutes to make and another 30 minutes to upload and optimise on YouTube; the fact that once made and uploaded it does not require any further work, maintenance, or tending makes it an efficient way to grow my business.

I remain surprised at how few Irish businesses exploit YouTube and the drip by drip effect of an army of virtually cost free ‘workers’ like this.
[You can take a look at my YouTube channel here.]

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