Digital Panhandling Is Not a Marketing Strategy

If you are running your own small business and it is heavily dependent on spamming your friends on the various social media platforms to buy your stuff you probably don’t have a real business.

You almost certainly need to reconsider your marketing strategy, assuming one was generous enough to consider such unwanted, uninvited interruptions online as a ‘marketing strategy’.

Because you will soon run out of friends.

Social media marketing has the capability of being of enormous benefit to the development and continued running of a successful business. But the way you use social media is vital and it is easy to take what appears to be an easy option to just tap up your friends.

This is no more than a form of digital pan-handling.

Adding your friends to groups on social media or messaging platforms with a view to hitting them up repeatedly to ‘buy my shit’ is lazy and unimaginative.

Seriously.

What you need to do instead is deliver value up front, in advance to build awareness of you, your brand, and your product or services.

This is a simple, effective strategy but needs thought and hard, consistent work.

The alternative is the destruction of whatever chance you have of building a business and the loss of friends.

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