Dennis Yu, who I came across again recently, is known as the $1 per day Facebook ads guy. But it is obvious that he knows his stuff and has a genuinely interesting approach to advertising on Facebook and the other social media networks.
He suggests a 3 x 3 grid of 9 videos, each of which would be a maximum of 1 minute long.
These videos would address the 3 stages of a marketing funnel:
- Awareness (why?)
- Engagement (how?)
- Conversion (what?)
A simple video would be along these lines:
- When I was…(40 seconds)
- I believe that…(15 seconds)
- I am…(5 seconds)
The strategy is to make 3 ‘awareness’ videos, 3 ‘engagement’ videos, and 3 ‘conversion’ videos and spend $1 per day on each.
He had an interesting stat about video on Facebook and the average view time: something like seconds.
Therefore, you need to have repeated light touches with your potential market, rather than longer videos in the first instance.
He also makes the interesting point that rather than looking at Facebook as a social media platform a business owner or marketer should view it is a powerful data base with the most accurate data about users.
Here is the video which gives a good summary of Yu’s approach:
This one is excellent too:
You may be interested in this blog post: A Surprising Lesson from an Analysis of My Website Traffic from the Top Social Media Sites I discuss the business case for holding your nose when it comes to Facebook because regardless of your moral, ethical, or philosophical view about the platform or Mark Zuckerberg you cannot ignore it if you want to grow your business.