Why I Am Returning to Twitter

I gave up on Twitter some time ago as a waste of my time and attention; but I’m reconsidering this decision now and I’ll tell you why.

Before I do that, however, let me tell you why I quit. The main reason was that the tweets I did publish appeared to make little impression, did not generate much engagement, and the website traffic I was generating did not appear to justify the time spent sending out tweets. 

From time to time, though, I came across some piece of content or a sparkling piece of writing that made wading through the firehose of dross worthwhile; for example a legal letter written by one of the top law firms in the United Kingdom.

Or an insight into a legal argument or pleading from a leading Queen’s Counsel or a submission to the UK Supreme Court on behalf of John Major in the case taken to challenge the proroguing of parliament. Getting access to this type of material is priceless and would not normally be available to me or be in the public domain.

Research tool

I have also used Twitter for some time as a research tool through the use of lists. I have created a list of top lawyers and law firms, for example, and keep a close eye on their tweets to keep abreast of important decisions in the courts or changes in existing, or commencement of new, legislation. 

This is a bit like having the best legal brains acting as a research unit for me and ensures I am always aware of important changes which might affect the people I seek to serve. 

Video 

A further reason for returning and giving it a 2nd chance is the surprising, positive results I am seeing from tweeting out shortened versions of my YouTube channel videos.

Conclusion 

On balance I believe Twitter has positive benefits to offer to my business provided I use it in a considered, thoughtful way and for this reason I will devote a certain amount of time and effort to rebuilding the relationship.

Drip by Drip (the Army of Cost Effective Workers)

I uploaded a video to YouTube yesterday which is almost certainly of interest to only a small group of people. The video is called “The Powers, Duties and Role of Executors in Irish law”.

To the person who finds themselves burdened with the job of executor for the estate of a loved one who has recently passed away, however, the video should be useful.

That’s who this video is for; it’s not for everyone.

For me, from a marketing perspective, this video will almost certainly be relevant next month, next year, in 5 years time, in 10 years time when you consider the last legislative change in this area of Irish law was the Succession Act, 1965.

And the fact that this video will be working away on YouTube for those who are interested in this topic; the fact that I only need 1 or 2 people in a year to generate a nice bit of business from this video; the fact that it only took me approximately 30 minutes to make and another 30 minutes to upload and optimise on YouTube; the fact that once made and uploaded it does not require any further work, maintenance, or tending makes it an efficient way to grow my business.

I remain surprised at how few Irish businesses exploit YouTube and the drip by drip effect of an army of virtually cost free ‘workers’ like this.
[You can take a look at my YouTube channel here.]