Digital Panhandling Is Not a Marketing Strategy

If you are running your own small business and it is heavily dependent on spamming your friends on the various social media platforms to buy your stuff you probably don’t have a real business. You almost certainly need to reconsider your marketing strategy, assuming one was generous enough to consider such unwanted, uninvited interruptions online […]

Why I Rarely Answer the Phone

I rarely answer my phone. The reason is because I find it inefficient and wasteful of the scarce and decreasing resource of my time. It is interruptive, too, of course, and I can be caught off guard and I run the risk of responding or reacting to what the caller has to say without considering […]

The Vital Importance of Signals in Your Business

Imagine you have had the proud pleasure of attending a child’s graduation from university. And imagine you book a table for 10 at a local restaurant, and look forward to the food, drink, company, and  company of your family in a relaxed, comfortable atmosphere.  Imagine, though, that the restaurant staff send out the wrong signals.  […]

Unfair Comments and Reviews-What You Can Learn From the Greats

Check out the reviews of books on Amazon. You will find it worthwhile and you will find some surprises. For example, a book like “To Kill a Mockingbird”, with 3,664 reviews and an average of 4.7 stars out of a maximum 5. Yet 2% of its reviews are 1 star. Of the 3,664 reviews 73 […]

Feeding the Birds-a 5 Minute Story Out of the Ordinary

Using story is one of the most effective ways of communicating and persuading. A story can be as short as 3 seconds, or as long as a lifetime. The video below is a 5-minute story and you will probably recognise the 3 “acts” or “stages” in it. Making this video is the product of a […]

20 Years’ Experience or 1 Year Repeated 20 Times?

When you are considering getting expert advice from a consultant or other professional, and you are concerned about their claims of relevant experience, ask yourself whether they have one year’s experience repeated multiple times. Or whether they genuinely got 20 years of varied, wide-ranging experience in the sphere of activity that concerns you. This is […]

Building Your Tribe (There’s One for Everyone)

I stumbled across a YouTube channel over the weekend and it proved, if any proof were needed, that there is a market or tribe for almost everyone. The guy was a mature man, I would estimate in his 60s, and the channel started out as a guide to men’s grooming, hair, and so on as […]

The Remarkable Power of Video in Bestowing Authority

A lady from Utah or Idaho or Ohio or someplace in the United States emailed me last week. She wanted me to advise her in relation to some difficulty she was encountering with a government or State department in the United States. She had seen me on YouTube and was impressed and decided I was […]