Unfair Comments and Reviews-What You Can Learn From the Greats

Check out the reviews of books on Amazon. You will find it worthwhile and you will find some surprises. For example, a book like “To Kill a Mockingbird”, with 3,664 reviews and an average of 4.7 stars out of a maximum 5. Yet 2% of its reviews are 1 star. Of the 3,664 reviews 73 […]

Feeding the Birds-a 5 Minute Story Out of the Ordinary

Using story is one of the most effective ways of communicating and persuading. A story can be as short as 3 seconds, or as long as a lifetime. The video below is a 5-minute story and you will probably recognise the 3 “acts” or “stages” in it. Making this video is the product of a […]

20 Years’ Experience or 1 Year Repeated 20 Times?

When you are considering getting expert advice from a consultant or other professional, and you are concerned about their claims of relevant experience, ask yourself whether they have one year’s experience repeated multiple times. Or whether they genuinely got 20 years of varied, wide-ranging experience in the sphere of activity that concerns you. This is […]

Building Your Tribe (There’s One for Everyone)

I stumbled across a YouTube channel over the weekend and it proved, if any proof were needed, that there is a market or tribe for almost everyone. The guy was a mature man, I would estimate in his 60s, and the channel started out as a guide to men’s grooming, hair, and so on as […]

The Remarkable Power of Video in Bestowing Authority

A lady from Utah or Idaho or Ohio or someplace in the United States emailed me last week. She wanted me to advise her in relation to some difficulty she was encountering with a government or State department in the United States. She had seen me on YouTube and was impressed and decided I was […]

Success-Is It Luck, Genius, Hard Work, Serendipity?

It was 1987 or 1988 when I met him. He went on to become one of the most successful and high-profile figures in Irish business for the next quarter of a century, or thereabouts. And his success has always puzzled and annoyed me. Because my gut feeling, from my observation and conversation on a Saturday […]

My Business (and Personal) Growth Strategy for 2019

For 2019 and beyond I want to focus all my attention on the things that matter; I mean the things that really matter. For my business, and for myself personally. And these things are closely related. Let me explain. There is a small number of things that really matter to continue to grow my business, […]

Race to the Bottom With Your Costs, Not Your Pricing

I was in traffic during the week and I spotted a small removals van with a sign emblazoned on the sides. It said something like “Your entire home moved for €249/299“. And it struck me that the guy better have a way to cross sell, up sell, sell add-ons, sell trimmings/extras or he won’t last […]