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Digital Marketing Online Marketing

The power of video to connect-a stunning example on a Friday in Enfield

I was standing at the pedestrian crossing at the Johnstown Road/Main Road junction in Enfield on Friday just gone.  I was waiting for the pedestrian light to turn green as I needed to get down to the post office before my next consultation. It was around 2.15 pm or thereabouts and there was a white […]

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Digital Marketing Online Marketing Small Business

My Content Marketing and Brand Building Strategy for 2020

It all starts with an idea or an observation. The observation could be a change in the law, a decided case in the WRC or civil courts, a social change, something I learned over the last 30 odd years in business, or an idea from a book I’m reading or listening to. Then I write […]

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Digital Marketing Online Marketing

Dennis Yu, the 1 Minute Video and Facebook Ads

Dennis Yu, who I came across again recently, is known as the $1 per day Facebook ads guy. But it is obvious that he knows his stuff and has a genuinely interesting approach to advertising on Facebook and the other social media networks. He suggests a 3 x 3 grid of 9 videos, each of […]

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Digital Marketing Online Marketing

A Surprising Lesson from an Analysis of My Website Traffic from the Top Social Media Sites

What is the best social media site for a small business owner? What does ‘best’ even mean? How do you define best? Is it the social media site that gives you and your business the most engagement? The most traffic? The most leads? The most gravitas to your brand? The most awareness? I have just […]

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Books Online Marketing Small Business

Things I Will Unhesitatingly Spend Money on Every Day

Are there things in your life that you would never hesitate to spend on? Leaving aside the basic needs of food, shelter, security there are some things that I spend money on every day or week. And I do so without question, unhesitatingly. What are they? Books I never hesitate to spend on books. I […]

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Digital Marketing Online Marketing

How to Use YouTube to Build Your Brand-Real Lessons from the Trenches

Have you read the blog post I wrote recently about substance over form in your marketing? About the value of authenticity and ‘keeping it real’ rather than having an unhealthy preoccupation with your own ephemeral, surface image when promoting your brand or content? (Substance over form in your marketing-the value of authenticity and choosing cattle […]

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Digital Marketing Online Marketing Small Business

Substance over form in your marketing-the value of authenticity and choosing cattle over hat

I had just come back from a Sunday morning run at the time of the Maria Bailey hotel swing fall case controversy when I made a video about the matter. My video sought to extract some lessons from the whole affair; not political or public relations lessons but legal lessons based on the principles of […]

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Digital Marketing Direct Marketing Online Marketing

Marketing your small business-the benefit of being interesting

I have studied the art and science of copywriting over the last five years, or thereabouts. Copywriting, to define it simply, is the skill of writing words that persuade the reader to do something; it could be to change their mind, take a certain action, buy something. I have read books by the greats of […]

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Online Marketing Small Business

Making Personal Connections With Your Market

I’m no longer surprised when someone who has come into me for a consultation casually asks how the baking is going, or if I am still feeding the birds. Let me explain. As part of my marketing efforts I make extensive use of social media platforms such as Instagram, Facebook, YouTube etc. From time to […]

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Digital Marketing Online Marketing

10 Invaluable Lessons from Reaching 5,000 YouTube Subscribers

When I started out on YouTube, I never thought I would reach 5,000 subscribers. Let’s face it, I was making videos about topics-law and business-that are not likely to produce videos which can go viral or gain massive popularity. To compound matters I was not making videos for a huge population base because my videos […]