Where Have All the Gatekeepers Gone?

Not too long ago if you wanted to write and publish a book you had to get a publisher.

The publisher, if he approved, would get your book into the bookshop. He was the gatekeeper.

Now?

You don’t need a publisher because you can do it yourself with Amazon. Here’s my Amazon author page, for example.

If you wanted to make a movie/film you needed a movie producer or someone to ask and pay for you to make a documentary. 

Now? You can start a YouTube channel if you have a mobile phone and let’s face it: everyone has a mobile phone. Here’s my YouTube channel.

If you wanted to publish an opinion or point of view you needed some place that would provide two things:

  • an audience
  • a way of publishing your view. 

Now? There is no gatekeeper preventing you from publishing your views, observations, opinions, message to your heart’s consent.

You can start a free blog/website with WordPress.com or Blogger.com and distribute widely what you publish on Facebook, Twitter, LinkedIn, or wherever you choose.

Not all the gatekeepers are gone, however. For example if you want to be a solicitor you will need to pass the exams, and meet the requirements, of the Law Society of Ireland.

If you want to be a doctor you will need to meet requirements to get into medical school and meet the requirements of the Medical Council.

This is not a bad thing; we need to set certain standards in many areas of life.

But if you have something of value to offer or something to say take a quick look around and you will almost certainly see that the only gatekeeper is you.

YouTube Advertising-Are You Using This Stunningly Cost Effective Digital Marketing Channel?

If you are not using YouTube advertising for your business you are missing a great opportunity.

It is incredibly cost effective and I am getting video views for all my campaigns at 1 cent per view and, for some, much less than that.

YouTube advertising cost of less than .005 cent per view (Click image to enlarge)

For example my “Residential Property” campaign has delivered 1,491 views over the last 7 days at a cost of Euros 7.38.

This is stunning because the cost per video view is 0.00494969818; yes, less than .5 of a cent.

And a video view on YouTube is only counted when a viewer has watched in excess of 30 seconds of your video. If someone watches for 25, 28, 29 seconds and clicks away I am not charged a cent.

Not one cent.

Imagine being able to communicate by word, voice, body language, gesture, facial expression with 1,491 people-how much is that worth?

Imagine getting 1,491 people into a hotel in Dublin or Cork or Galway or Limerick or a provincial town and giving them useful information which would position you as an expert in your area of business. Would that be worth less than 10 euros?

Currently YouTube is wide open for any Irish business to exploit and put to stunningly effective use for the benefit of the business. From what I see there are very few Irish businesses wading in, though, and picking the low hanging fruit.

Even less are availing of the advertising opportunity on YouTube.

This is a huge mistake, one that I find puzzling and inexplicable.

Meanwhile, though, I am delighted to ‘fill my boots’ and grow my subscriber base, leads, clients, and solicitor’s practice on YouTube.

(You can take a look at my YouTube channel here.)