Building Your Tribe (There’s One for Everyone)

I stumbled across a YouTube channel over the weekend and it proved, if any proof were needed, that there is a market or tribe for almost everyone.

The guy was a mature man, I would estimate in his 60s, and the channel started out as a guide to men’s grooming, hair, and so on as the guy, who shall remain unidentified for fear of giving him any more publicity, has a hairdressing/barber’s shop.

He was, as Charles Dickens might say, ‘much occupied by his own sagacity’.

The channel has evolved over time and now he does long ‘talking head’ videos in which he dispenses advice for men about women, relationships, finance, health, smoking cigars and pipes, sex, guff about stoicism, and so on.

Even though he has a pleasant speaking voice and speaks well, even though he is presentable, even though he positions himself as the grandfather or father you never had dispensing worldly wisdom he spouts the most tremendous amount of chauvinism, misogyny, and rank bad advice.

But that’s not the killer punch for me; no, the money shot for me is that the self absorbed fool has over 100,000 subscribers on YouTube. And these people love him and agree with the rubbish he peddles about ‘finding your manhood’ again and all the other travails men allegedly face from women, leftists, socialists, take your pick.

I suppose when you consider the grifter Trump getting elected to the White House it should not be a surprise that this charlatan can get 100,000 followers with similar antediluvian, misconceived views.

But when you stumble across it up close and personal on YouTube it still sets you back a little bit.

The bottom line, though, is if you are a business owner or start up you can build a tribe of fans for your product or service quite easily, especially on YouTube.

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