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Digital Marketing Online Marketing

A Surprising Lesson from an Analysis of My Website Traffic from the Top Social Media Sites

What is the best social media site for a small business owner? What does ‘best’ even mean? How do you define best? Is it the social media site that gives you and your business the most engagement? The most traffic? The most leads? The most gravitas to your brand? The most awareness? I have just […]

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Social Media Marketing

Why I Won’t Be Seeking Perfection With My Videos

Listened to a podcast this morning about how to get your videos discovered on YouTube. It was an excellent look into how you can improve the likelihood of having your videos featured more by YouTube. This will depend on the length of time your video is watched by viewers, expressed as a percentage of the […]

Categories
Writing

Nothing to write about and the greatest benefit of writing

Writing anything today is difficult. I simply don’t have anything to write about. Although that’s probably not true. I have plenty of things to say and write about but cannot think of them at 6.55 am on a Thursday morning in the run up to Christmas. I have a lot of meetings today, a lot […]

Categories
Self Improvement

My Aim for 2020: Stillness

2020 will be the year of stillness and focus for me. That’s the plan, anyway. I want to follow the Zen saying of “chop wood, carry water”-that is, do the work that matters. Focus on the important stuff and reduce or cut out entirely the distractions, the stuff that stops me from focusing and doing […]

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Books Online Marketing Small Business

Things I Will Unhesitatingly Spend Money on Every Day

Are there things in your life that you would never hesitate to spend on? Leaving aside the basic needs of food, shelter, security there are some things that I spend money on every day or week. And I do so without question, unhesitatingly. What are they? Books I never hesitate to spend on books. I […]

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Small Business

How to Write a Great Advertisement-5 Steps

Ever needed to write a good ad? If you are involved in business you should know how to write a good, or great, advertisement. Whether you are notifying the world that you have a job available or have a product or service that cannot be ignored you will need to tell the world about it. […]

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Small Business

Gravitas-what is it and how do you get it?

I am listening to an audio book at the moment by Caroline Goyder: “Gravitas”. It looks at gravitas and advances a definition of what gravitas is and how to acquire it. Goyder defines gravitas as knowledge plus purpose plus passion, less anxiety. It is probably a reasonable definition but gravitas is something that is hard […]

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Small Business

Why Emotional Intelligence Trumps a Towering Intellect

I listened to a fascinating interview on The Business Programme on RTE 1 radio yesterday. It was so interesting that I was unable to get out of my car until it finished. The interviewee was an Irish man, Walter O’Brien, who has a towering IQ- the 5th highest IQ (197) on the planet.  He now […]

Categories
Bread

The best sourdough loaf I’ve made yet

In my journey to make a good, tasty sourdough loaf I am experimenting and trying different things. Firstly, I have tried quite a few different recipes that I come across online or on YouTube. I also experiment with my ‘foundation’ recipes from Neven Maguire and Bake with Jack. Last week I carried out the following […]

Categories
Bread

What I baked yesterday:100% rye sourdough loaf and wholemeal sourdough loaf

I baked two loaves yesterday: a 100% rye sourdough loaf and a wholemeal sourdough loaf. 100% rye sourdough loaf I followed Patrick Ryan’s recipe and Youtube video to make this loaf. The starter was a rye sourdough starter and all the flour that went into it was wholemeal rye flour. 500 g rye flour 10 […]