Categories
Books

2 Audiobooks I Would Strongly Recommend

I am listening to the audiobook “The Return of the Native” by Thomas Hardy at the moment. It is narrated by Alan Rickman who has a wonderful voice, so rich and velvety and authoritative. On starting the book, however, I was taken aback with the level of detail of the physical location of the narrative […]

Categories
Blog

Measuring Out My Life in Championships-The Appalling Vista of No GAA Championships in 2020

J. Alfred Prufrock may have measured out his life in coffee spoons. I have measured out mine in championships. Gaelic football and hurling championships, to be specific. And the most appalling vista is looming large in my mind-that is, that there will be no championship this year as a consequence of the coronavirus/covid-19 catastrophe. I […]

Categories
Blog

My Old Leather “Briefcase”-Appearances Do Matter

I have this old, brown leather case or document bag. Calling it a briefcase would probably be stretching the definition of briefcase at this point in its life, but it probably started out life once as a briefcase. When I qualified as a solicitor a few years ago I started out trying to get clients-criminal […]

Categories
Digital Marketing Video Marketing

Why I Am Ignoring the Findings of My Own Poll Results

I am ignoring the findings of my own poll, carried out on my YouTube channel, and am catering for the minority view, not the majority. The easiest thing to do is to follow the majority, do the popular thing, take the path of least resistance, and cater for the masses. I polled my YouTube subscribers […]

Categories
Video Marketing

Live Streams on YouTube-My Observations on My 1st Two Live Streams

I did my first YouTube live stream at the weekend just passed, on Easter Monday at 12 noon. I have previously written about doing my first live stream but that one did not actually feature me, and I was not on camera at all. It was just a test or dry run to see how […]

Categories
Storytelling

Boris Johnson descends into the particular-a consummate communicator and storyteller

When Boris Johnson was released from hospital this week he showed how good a communicator he is by descending into the particulars. What I mean by this is that he did not merely thank the NHS for saving his life and looking after him. No, he went further and identified the two individuals, one from […]

Categories
Digital Marketing Online Marketing Video Marketing

Why You Need a Strong Questioning Filter When Consuming Digital Marketing Advice

I listen to a lot of podcasts, most of which are concerned with online marketing. The vast majority  are of limited value, but there are some notable exceptions. And within those exceptions you need to apply a certain personalised filter to extract value for your particular circumstances. Let me give you one example.  Today I […]

Categories
Video Marketing

I Did My First YouTube Live Stream This Morning

I did my first YouTube Live Stream this morning, Easter Sunday 12 April 2020. It is something that I have begun to turn over in my mind, lately, because I think it has great potential from a business perspective. But this morning I just turned the camera on and set it up on a little […]

Categories
Self Improvement

The COVID-19 Lockdown-a Good Time For Stillness and Some Focused Thinking?

The Covid-19 pandemic is causing gut wrenching fear for a large number of business owners-the type of fear that most of them will never have encountered before, nor contemplated as a real possibility. But it’s here now. The most frightening aspects for many are They have no control whatsoever over their circumstances or trading conditions-most […]

Categories
Society

Coronavirus/COVID-19-the Debilitating Impact on Our Ordinary, Boring Lives

It all started with the cancellation of the Ryanair flights. We had a weekend away in Venice booked and paid for and I was looking forward to it with great enthusiasm. That went by the wayside with the worsening COVID-19 situation. Then the other realisations kicked in and began to bite in our everyday lives. […]