This Might Not Work

Travelling east towards Dublin in the old N4 at Moyvalley you will see a piece of waste ground just off the main road. It is in front of what used to be ‘McGovern’s’ pub and just before you see ‘Fureys’ pub on the left.

It is an area of approximately a half acre, I would guess, and a few weeks ago a guy pulled in and set up a mobile catering business. He had a mobile food van which opened up at the side and from which he dispensed coffee and food likely to be popular amongst road users, especially truck drivers and anyone happy to plug a gap in the appetite in the most convenient way possible.

I don’t suppose any of the legalities of planning permission or food regulations were at the forefront of the mind of the entrepreneur who started the service.

As I drove past every morning and evening on my way to the office in Enfield I was silently rooting for him, hoping it would work. I always root for the ‘man in the arena’, the small guy or girl, the start up, the brave ones who have a go and try to build a business that will at least sustain them.

As you would expect the first few days were quiet and I saw him waiting for commuters to give him a try. Gradually, he got busier and things were looking up, appeared to be improving.

It’s now two weeks later and the only sign of him is the discarded ‘fresh coffee’ signs in the ditches approaching where he set up and started his business.

Anyone who has started a business knows things can go well or badly but one thing is certain: you need a bit of fortitude and commitment to make a go of it. Two weeks doesn’t seem long enough, in my view.

But the bottom line is ‘this might not work’, and you had better keep this in mind when you are starting a business. That’s the bad news.

The good news is you can start again.

Besmirching the Tricolour

Something I’ve noticed lately on certain social media sites, such as Twitter and YouTube, is the use of the Irish tricolour in the profiles of certain individuals who hold views ranging from xenophobia to racism.

These keyboard warriors, most of whom hide behind a fake name, feel free to spout hateful bile about the State, immigrants, and people with whom they disagree from the safety and comfort that a fake profile on YouTube or Twitter can offer.

The tricolour is supposed to symbolise a coming together of two traditions on this island: Catholic and Protestant. It is supposed to stand for peace and inclusion, not putting up barriers and the creation of division between Irish people and non Irish.

The backward looking fools who wrap themselves in the tricolour under these circumstances besmirch it.

In the recent past we used to sneer at the Brit who wore Union Jack shorts on his Spanish holidays.

Now we have his Irish, digital counterpart poncing around on Twitter and Facebook with hateful antediluvian, neanderthal comments about Longford being overrun with immigrants or becoming like Birmingham.

Learning from Sherlock Holmes

I’m a firm believer in the immense value of reading and I’m not sure I can recall any book, no matter how poor, from which I have not learned something. I’m reading the definitive Sherlock Holmes collection at the moment and, surprisingly, I have come across a few unexpected gems.

In the ‘Sign of the Four’, for example, Holmes tells Dr. Watson that he has a ‘peculiar constitution’ in that he can work prodigiously without getting tired but what causes him tiredness is ‘idleness’.

I know what he means for I have the same inclination myself-it is seldom work itself that causes me fatigue but boredom and ‘idleness’ as Holmes describes it.

At the beginning of the book we encounter Dr. Watson observing Holmes injecting himself with cocaine. Holmes explains that when he has a riddle or mystery to solve his mind is occupied and pleasingly engaged. But when he has no riddle to solve he turns to cocaine for stimulation.

I was never a huge Sherlock Holmes fan but my opinion is being altered by a small number of unexpected but astute observations in each of Conan Doyle’s novels I have read to date (a ‘Study in Scarlet’ and the ‘Sign of the Four’).

The Vital Importance of Signals in Your Business

Imagine you have had the proud pleasure of attending a child’s graduation from university.

And imagine you book a table for 10 at a local restaurant, and look forward to the food, drink, company, and  company of your family in a relaxed, comfortable atmosphere. 

Imagine, though, that the restaurant staff send out the wrong signals. 

Yes, they ask the right questions: “is everything alright?”, “do you need anything else?” but you know they are just going through the motions.

They give off a passive/aggressive signal and their communication is purely of the going through the motions variety. You soon realise it is a busy evening and they view you as just another booking. 

The right questions can be asked but if the signals are wrong it leaves a bad taste.

This can happen in any business. Are you satisfied it does not happen in yours?

Bread and Blog Posts

Every Saturday I make a loaf and a blog post.

The loaf I made is the white one you see on this page.

The blog post is about the 6 month time limit to bring an employment claim to the WRC and how you can show ‘reasonable cause’ in order to get the time limit extended to 12 months.

I usually make a video or two at the weekend, too, because the growth of my business is entirely attributable to these blog posts and videos.

I guess there is some correlation between making the bread and the blog posts because the latter leads directly to putting bread, literally and figuratively, on the table.

P.S. Here’s the video I made about 2 recent Court of Appeal decisions in which Dunnes Stores appealed personal injury judgments against them in respect of accidents in the workplace.

Unfair Comments and Reviews-What You Can Learn From the Greats

Check out the reviews of books on Amazon. You will find it worthwhile and you will find some surprises.

For example, a book like “To Kill a Mockingbird”, with 3,664 reviews and an average of 4.7 stars out of a maximum 5. Yet 2% of its reviews are 1 star.

Of the 3,664 reviews 73 people gave it 1 measly star.

Bleak House” by Charles Dickens, a classic book by any definition, and one of the finest books ever written concerning the law, has 3,760 reviews with an average of 4.4 out of 5 stars.

Yet, 4% of the reviewers give it 1 star.

Pick your own favourite book and check the reviews; you will find that at least 2% of reviewers will give 1 star for the best book you have ever read.

Do a search for the greatest book of all time and a Guardian newspaper list gives the number 1 slot to “Don Quixote” by Cervantes. Head over to and you will find that the reviews show that 8% of reviewers give it 1%.

What can you take from this?

When you get a bad review from a client or customer, or critical comments online, or unfair criticism, remember that even the very best, the towering greats in any sphere of activity, are getting 2% of customers to opine that they are crap.

Nobody can serve everybody; just remember this the next time you receive an unfair review or criticism or someone doesn’t like your blog post or YouTube video or service or product.

This is not an excuse for bad service, however, and if the criticism is valid you should be thankful for the person taking the time and giving you the opportunity to improve.

The Most Powerful Tool to Persuade (No, It’s Not the Data)

The older I get the more I recognise the power of story and storytelling.

Take a look at the world in the last few years and the stories that were successfully told:

  • The story Trump told the blue collar workers in the ‘rustbelt’ states in the US during the 2016 presidential election
  • The story Boris Johnson, Nigel Farage and colleagues told to the public in the United Kingdom during the Brexit referendum

Perhaps you have told a compelling story yourself in the last few years. Maybe you have been telling one all your life.

We tell stories to persuade and influence. Stories are powerful and the human mind is particularly receptive to story.

The story we tell ourselves, our family, our friends and colleagues, the Workplace Relations Commission, the Labour Court, Civil Court, Criminal Court, our boss, our schoolteachers, the voter is a powerful tool in whether we will succeed or not.

And when it comes to a dispute, regardless of the venue in which it will be held, the dispute can be boiled down to at least two competing versions of events-two stories.

Whose story will prevail? Whose story is the most compelling? Whose story will the adjudicator ‘prefer’?

I was at an excellent event recently UCD. It was a competition for PhD students to explain in plain language, to a lay audience, the research they were carrying out.

This is not an easy task given the level of complexity of much of the research, and the associated language and science vocabulary.

After each presentation the expert panel of judges asked a few questions of each of the PhD students. One young man presented his interesting research on feeding cocaine to rats as part of a project to look into cures for addiction.

One of the questions from a judge was how the student would persuade industry/business get involved and finance further research into an apparently exciting area. The reply of the student, who would have had no forewarning of the questions, replied, “I would show them the data”.

However, I fear that was the wrong answer because data alone won’t sell anything; story, combined with data, will do the trick, however.

Story is one of the most powerful, and underutilised or badly applied, tools we have at our disposal. We need to use it wisely.

And the first story we need to concern ourselves is the story we tell ourselves.

P.S. Proud to write that my daughter, Rebecca, won that competition.

Learning in The Most Surprising Places

It’s amazing where you will learn stuff if you take the time to observe closely. Let me explain.

There’s a man on YouTube with his own YouTube channel.

Even though the views he espouses are, to my mind, pathetic, odious, chauvinistic, right wing, misogynistic, and repulsive I have learned something from him.

Before I share what I have learnt it is noteworthy that he has over 100,000 subscribers, the vast majority of whom are men. He is a mature man. Not only is he mature, he looks mature, too, for he has grey hair and a well-trimmed grey beard and lives on his own.

I have not paid much heed to his back story or what he has said about his living arrangements, but I gather from the titles of his videos that he lives alone and has been through a great deal of relationships and a divorce or two.

He gives advice to men about love, women, relationships, what it means to be a man, why feminism is to be attacked, and spreads a lot of nonsense bordering on misogyny. But his subscribers love him and see him as the father or grandfather many of them never had.

So he gives this purportedly home spun, worldly advice about all types of things to do with life, especially from a man’s perspective. He even has a video on how to smoke a pipe and he has guys asking him questions about smoking pipes, tobacco, and so forth.

In 2019, for young men to be getting advice on YouTube about the benefits of, and techniques for, smoking a pipe is mind boggling.

But what I have learnt is if you are making a YouTube video, and I make many of them, they don’t have to be all action or edited and cut to ensure there is no dead space or movement.

Because this guy, from time to time, just sits there thinking about choosing the right words to speak and puffing on his pipe. Not in any hurry.

He waits until he is ready, until he has the right words, and he doesn’t edit or cut out the natural contemplation or thinking or ‘dead space’ or choosing of the right words to articulate what he wants to say.

His self confidence in this regard is stunning because the most natural thing in the world for most of us is to either fill the space with some words, somehow, or edit it out before uploading the video to YouTube.

And his YouTube subscriber count continues to grow and grow inexorably with his subscribers and viewers giving him the most positive feedback.

So, it’s amazing what you learn when you are watching closely with an open mind, even if you find the individual or his views anti-diluvian and odious.

2 Bank Holiday Weekends, 2 Banners-Just Politics?

I’ts an easy one to make.

The connection between the simplistic thinking demonstrated by Mary Lou McDonald’s carrying of a banner “England get out of Ireland” in New York on St. Patrick’s Day and the crude, one-dimensional thinking which led to riots in Derry at Easter culminating in the death of Lyra McKee is discernible.

Yet that connection did not prevent Mary Lou from holding up an LGBT banner in Derry when speaking about the tragic loss of the young woman’s tragic death whilst condemning the killing.

Two ‘bank holiday’ weekends, two banners.

Nothing to see here, folks, it’s just politics?

Envy of Meticulous Oral Communication-Is It Too Late to Learn?

I envy the individual who, without the need for coarse or vulgar or oversimplified language, or the need for vocal stumbling and stuttering and ums and ahs and vocal fry, can fully articulate his views on a topic about which he feels strongly.

For example, if I tried to explain my opinion of how odious and repulsive an individual Donald Trump is I get so tongue tied that I do one of two things:

  1. I refrain from entering upon the question at all, or
  2. I revert to bad language and verbal and vocal inarticulation.

I am tremendously frustrated about this, and it’s not just Donald Trump that causes this-no, anything about which I feel strongly has this effect.

I want to conquer this problem, if not entirely, at least to some extent.

Unfortunately, this problem developed years ago when I was going to school and I have never had the desire to do anything about it.

I do now, though, because I appreciate the value of crystal-clear communication through the use of cogent, well chosen, appropriate, accurate thoughts and words. I hope it’s not too late; I don’t think so if I work at it but the first step in addressing the problem is to recognise it.

The next step is to do something about it, and I suspect, but may stand corrected, that the first step may be to articulate the thoughts and feelings in words. I say ‘may’ because there is a danger that the two disciplines-oral communication and written communication-are completely different and one will not necessarily be improved as a consequence of improving the other.