Unfair Comments and Reviews-What You Can Learn From the Greats

Check out the reviews of books on Amazon. You will find it worthwhile and you will find some surprises. For example, a book like “To Kill a Mockingbird”, with 3,664 reviews and an average of 4.7 stars out of a maximum 5. Yet 2% of its reviews are 1 star. Of the 3,664 reviews 73 […]

The Most Powerful Tool to Persuade (No, It’s Not the Data)

The older I get the more I recognise the power of story and storytelling. Take a look at the world in the last few years and the stories that were successfully told: The story Trump told the blue collar workers in the ‘rustbelt’ states in the US during the 2016 presidential election The story Boris […]

Learning in The Most Surprising Places

It’s amazing where you will learn stuff if you take the time to observe closely. Let me explain. There’s a man on YouTube with his own YouTube channel. Even though the views he espouses are, to my mind, pathetic, odious, chauvinistic, right wing, misogynistic, and repulsive I have learned something from him. Before I share […]

2 Bank Holiday Weekends, 2 Banners-Just Politics?

I’ts an easy one to make. The connection between the simplistic thinking demonstrated by Mary Lou McDonald’s carrying of a banner “England get out of Ireland” in New York on St. Patrick’s Day and the crude, one-dimensional thinking which led to riots in Derry at Easter culminating in the death of Lyra McKee is discernible. […]

Envy of Meticulous Oral Communication-Is It Too Late to Learn?

I envy the individual who, without the need for coarse or vulgar or oversimplified language, or the need for vocal stumbling and stuttering and ums and ahs and vocal fry, can fully articulate his views on a topic about which he feels strongly. For example, if I tried to explain my opinion of how odious […]

Feeding the Birds-a 5 Minute Story Out of the Ordinary

Using story is one of the most effective ways of communicating and persuading. A story can be as short as 3 seconds, or as long as a lifetime. The video below is a 5-minute story and you will probably recognise the 3 “acts” or “stages” in it. Making this video is the product of a […]

Lawyers Persuading with Effective Word Pictures (and What You Can Learn)

If I was accused of murder I would hate to see Michael Bowman SC prosecuting me. Although if I had Bernard Condon SC defending my chances of acquittal would be greatly enhanced. My attention has been arrested by the word pictures these two men have been painting for the jury this week in the Patrick […]

“The Art of Marketing Your Services Business Online: How to Get New Clients With a Proven, Inexpensive 5 Part Digital Marketing Strategy”-Update in the Pipeline

I was delighted when I checked the latest reviews of my books for sale on Amazon and Kindle. Reviews, especially bad ones, can break a book’s life; no reviews at all are not helpful either and it is challenging to get readers to leave a review. I have 6 titles for sale which can be […]

The 1 Thing I Have Learned from Losing 3.5 Stone

From August 2018 to date, April 2019, I have lost 3.5 stone weight.  And the most important thing I have learned from the exercise has not been about the food I eat or the exercise I take. No, these things are important, alright, but they are not the most important thing. The most important thing […]