Digital Panhandling Is Not a Marketing Strategy

If you are running your own small business and it is heavily dependent on spamming your friends on the various social media platforms to buy your stuff you probably don’t have a real business. You almost certainly need to reconsider your marketing strategy, assuming one was generous enough to consider such unwanted, uninvited interruptions online […]

How to Speak Like a Leader

How to convince and persuade by the use of words is something that fascinates me. Regardless of whether the words are written or spoken the power to move other people with your choice of words and formulation of what you wish to say has been evident from time immemorial. From Aristotle’s ‘Rhetoric’ (also known as […]

Why I Rarely Answer the Phone

I rarely answer my phone. The reason is because I find it inefficient and wasteful of the scarce and decreasing resource of my time. It is interruptive, too, of course, and I can be caught off guard and I run the risk of responding or reacting to what the caller has to say without considering […]

Learning from Sherlock Holmes

I’m a firm believer in the immense value of reading and I’m not sure I can recall any book, no matter how poor, from which I have not learned something. I’m reading the definitive Sherlock Holmes collection at the moment and, surprisingly, I have come across a few unexpected gems. In the ‘Sign of the […]

The Vital Importance of Signals in Your Business

Imagine you have had the proud pleasure of attending a child’s graduation from university. And imagine you book a table for 10 at a local restaurant, and look forward to the food, drink, company, and  company of your family in a relaxed, comfortable atmosphere.  Imagine, though, that the restaurant staff send out the wrong signals.  […]