Race to the Bottom With Your Costs, Not Your Pricing

I was in traffic during the week and I spotted a small removals van with a sign emblazoned on the sides. It said something like “Your entire home moved for €249/299“. And it struck me that the guy better have a way to cross sell, up sell, sell add-ons, sell trimmings/extras or he won’t last […]

2,000 YouTube Subscribers Later-My 4 Fundamentals To Grow a Small Business Online

I got a great deal of quiet satisfaction this week from reaching my 2,000th subscriber to my YouTube channel. I uploaded my first video in March 2011 and it took from then until the third quarter of 2018 to grow my subscriber base to 1,000. But it only took a couple of months to add […]

Words Really Do Matter (Why I Hate the Absurd Overuse of This Word)

I don’t know when exactly this particular word entered into usage in the way that it has but like all these trends  it came from the United States. And it drives me bananas. Pass the sick bucket, please. The word I refer to is “super”. The use of the word “super” in describing something as […]

Dombey & Son By Charles Dickens-an Early Feminist Novel?

One of the greatest pleasures I have discovered in the last ten years or so is the genius of Charles Dickens. It started with Bleak House as this was a book recommended as one that would interest anyone with an interest in the law and legal system. It took a while to get into his […]

2 Books That Could Change Your Life

I read and listen to a large number of books on a monthly and yearly basis. Some are eminently forgettable, some are average, and a small few can change your life. I’ve read two such books in the last year or so. Both, coincidentally, were written by psychiatrists and both of them give the same […]

Where Have All the Gatekeepers Gone?

Not too long ago if you wanted to write and publish a book you had to get a publisher. The publisher, if he approved, would get your book into the bookshop. He was the gatekeeper. Now? You don’t need a publisher because you can do it yourself with Amazon. Here’s my Amazon author page, for […]

YouTube Advertising-Are You Using This Stunningly Cost Effective Digital Marketing Channel?

If you are not using YouTube advertising for your business you are missing a great opportunity. It is incredibly cost effective and I am getting video views for all my campaigns at 1 cent per view and, for some, much less than that. For example my “Residential Property” campaign has delivered 1,491 views over the […]

Athens Greece, 2018-Observations, Things to Do and Places to Visit in Athens

The first thing that struck me coming into Athens from the airport was the graffiti. It was everywhere: walls, shop fronts, roller shutters, the sides of buildings, on columns, gates, anywhere you cared to look. After a few days you stop noticing it and take it for granted because that’s how it is in Athens; […]